Guests: Samantha Ragland and Elite Truong, American Press Institute
What is cultural transformation, and how do publishers know if they're doing it right? How can publishers cultivate real and lasting cultural change in newsrooms? How does cultural transformation in the newsroom translate to the content produced and thereby the relationships newsrooms have with members of their communities?
In this episode of News Take, News/Media Alliance VP, Research & Insights, Rebecca Frank sits down with Samantha Ragland, Vice President of Journalism Programs and Elite Truong, Vice President of Product Strategy, both at the American Press Institute, for a candid and fascinating conversation about the work API is doing with news publishers to help them look at their organizations with a critical eye and evolve to better reflect the communities they serve and respond to their needs. They talk about their work with newsroom leaders on DEIB (diversity, equity, inclusion, and belonging), promoting and fostering a sustainable news organization from the inside out, and encouraging a culture of experimentation in the newsroom. Finally, they share lessons learned from API's Table Stakes program and Inclusion Index, as well as their data centric tools for publishers, Metrics for News and Source Matters, and offer tips for how other news publishers can use data and related guidance at their own organizations to spark transformation.