Golden Matrix Group's subsidiary, Meridianbet, has significantly expanded its sports wagering product suite with over 170 new games and 2,000 additional betting selections per match. This move is aimed at increasing market appeal, user engagement, revenue streams, and market share. CEO Brian Goodman highlights that this expansion represents a milestone in product development, attracting new customers and increasing the lifetime value of existing users. The new offering includes five game groups: Players, Special, Corners, Cards, and Time Games, providing users with a more immersive betting experience.