SEGG Media Corporation, listed on NASDAQ under the tickers SEGG and LTRYW, has invested in Veloce Media Group to boost the expansion of Sports.com. The deal, valued at £40 million, will be completed in two stages, with SEGG possibly acquiring a 51 percent stake. Veloce, known for its digital motorsports and gaming platform, recorded $17.5 million USD in revenue for 2025 and attracts over 750 million monthly views, enhancing SEGG's presence in immersive sports content and motorsports media aimed at Gen-Z and millennial fans globally.