In this episode, we dive into Teads' latest innovation, the Teads Omnichannel Graph (OG), designed to improve contextual and audience-targeting capabilities in the CTV environment. With features like a Global Household & User-level Graph and Granular CTV Contextual Signals, advertisers can efficiently plan, activate, and measure cross-screen video campaigns. Teads' history of analyzing contextual content consumption data combined with consumer behavior signals enables precise targeting and optimization, leading to exceptional outcomes for brands like Yokohama.

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