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Dr. Natalia Wiechowski really is the master of how you should do your personal brand.

After leaving the corporate world, she studied many successful entrepreneurs to learn how to live your best life.

How? Ask yourself the painful questions.  What makes you unique?

You need to start with a self-inventory and there are no shortcuts to it! Only then can you talk about your product, pr, and sales.

Stuck without any motivation? Natalia will tell you that you only have one life and you don't want to die with regret.  You are here with a purpose and have something specific to contribute to society.

Do things that you are afraid of and get rid of those limiting beliefs. Natalia used to feel she was really bad at sales until she now shines above many by analyzing everything about her performance.

Hold on tight for a mind blowing episode!

Find Natalia at: Think Natalia | LinkedIn | Instagram

Kathy Klotz-Guest is a fabulous human that  knows how to move conversations to saying yes so people and business thrive! Thinking about high level value is the way to get there.  

Kathy comes from an improv and comedy background AND spent 15 years managing marketing in tech companies... and knows how to integrate this language - along with empathy - so well into the corporate environment that she teaches business people how to start the conversation leading to a path to communicate better. All about communication - it drives creativity, sales, everything!

What makes you different and that you enjoy? When you figure out this difference, you can communicate better in the world. You don't need to be a weak copy of someone else, and you don't need to apologize. Listen in for this great episode!

Check Kathy out at - keepingithuman.com | LinkedIn | Twitter | Facebook

Ricky Carruth is a whole new brand of the real estate economy.  He's been the #1 ReMax agent in his state for 2 years running!

While he started as a full time real estate business he has now blossomed into a speaker, writer, and coach - educating real estate agents around the world.

People usually approach speaking the wrong way, being in the echo chamber.  Since so many are into the gig economy these days, many people are starting to explore real estate, which should be a good fit for Ricky as its the largest player in the gig economy.  We speak about breaking out of the box beyond real estate agents and the possibilities of SXSW.

Ricky and I then jump in to LinkedIn and talk about the opportunity for him to dive in to the creator community, along with some tips on optimizing his profile.  Keep content native, don't just re-use your Instagram content.

Check out Ricky as he goes from zero to diamond (1 million in sales+) at ZerotoDiamond and find him on Instagram | Facebook | LinkedIn

Daren McKelvey is such a natural when it comes to being a connector. But there's also a lot that goes into it that involves years of learning what to do and what not to do.

He believes in doing his homework.  He remembers initially getting good at understanding names, faces, and what people are about back from collecting baseball cards.  The modern day version of this is LinkedIn! You can definitely train your brain to be good at names and faces - it isn't a trick but necessary to make some semblance to what otherwise would be the noise.

To truly understand the anatomy of events you need to ask yourself - why are people there? 

Balancing serendipity with all of this planning is key.

Try to immediately connect with them digitally on different profiles that they like to be on.  Create fear in not forgetting.

We talk through some content searching and planning to grow Daren's events as well.  

Think how you can help and make your mini-profile about the person so you can figure out how to cast them into future events and opportunities.

Find Daren via email, Twitter, LinkedIn, wechat  and be sure to connect with him if you're in NYC!

John Stancliffe is a 15 year veteran in the digital space, currently as Social Media Manager for AT&T Business and tells us about what life is like working at a big company.  Resources, access to mentorship and leaders is a tremendous form of growth.

Want to be an entrepreneur without the risk? You can have a lot of creative freedom inside a large organization as an intrapreneur.  John gives his thoughts on how he's had this mindset throughout.

We discuss building employee advocates out of the workforce.  Empowering people with skillset and permissions to build their personal brands on social and advocate for the brand.

You might be reluctant as a brand but you're sitting on an army of support!  Why hire a bunch of influencers when you have such a great team?

We then chat about being a dad and in the workforce.

It's great to be at a solid company when you have a family and have little turnover when you go home at the end of the day and not have to worry about going back into the office.

John is building a platform talking about how to balance your work and still be a parent.  He's even interviewed Chris Gardner, the man who's life was the basis of the book/film The Pursuit of Happyness about this.

We end talking about using social in B2B.  It's an H2H Human to Human play.

Check out John on: LinkedIn | Instagram | Twitter |  #DadChat

Wendy Maynard helps people land high end clients for the last 2 decades with companies of all sizes for signature offers.

We're all doing the same thing so making proprietary systems and offers are worth your time.  Or maybe you're making remarkable service but you aren't touting it enough.  It's time to own it!

People are afraid to charge a premium price - so much is based on this premium as the buyer places a lot of value into this.

Just because your competitors aren't will to go beyond the mediocre, doesn't mean you should settle.

We talk about Wendy getting known - Wendy has set systems - such as her Facebook group.  Continuing the flywheel and getting more systems up and running is key.  Wendy and I talk about ramping this up to LinkedIn as well.

Hustle isn't everything - we are our best assets and must take care of ourselves.

Check Wendy out at wendymaynard.com, LinkedIn, Facebook, and her Facebook group

Stewart Rogers is well known for his work at Grit Daily and VentureBeat and he runs multiple startups and social good projects.

Embracing the nomad lifestyle, Stewart has learned how to stay calibrated, healthy, and strong - mentally and physically.

He's found a zen state of focus on the now - a message he travels the world with - giving a keynote on mental health in the tech industry.

You see, mental health in the tech space is rife with self-destructive behavior.  In 2018 alone, Stewart had lost a friend to suicide every month except December.

Stewart breaks down his keynote into 3 parts:

-explaining the issue and why tech founders have self-destructive behavior

-coping mechanisms - stay stress-free and fluid, focus on the moment, and reach your zen state

-behavioral change in the industry - support the ecosystem

Check Stewart's powerful keynote at TechChill: What is going wrong with mental health in the tech industry? 

(profits for the speech go to charity)

And find Stewart on: Twitter | Snapchat | Instagram | LinkedIn 

Wendy Glavin has learned how to accumulate a number of different skills throughout her career - from theater to communications, working in numerous PR and marketing firms to running her own agency.

We talk about how people can learn anything when they put their mind to it, and of course wax eloquent about NYC aggression :)

Wendy has so much to give - we talk about getting known beyond her current circles in the world of LinkedIn.  Helping without selling is the name of the game - I suggest using some of the new document sharing tools and how to stand out.

Check Wendy out at wendyglavin.com and on LinkedIn | Twitter | Facebook | Instagram

Naphtali Hoff is an awesome executive coach that helps leaders scale.  He's already carved out a very specific niche, much of which caters to male small biz owners, entrepreneurs, and leaders within the NYC area Jewish community.

How can he grow beyond his comfort zone to help others get out of their comfort zone? We discuss broader metro NYC projects and upping his game speaking at different conferences to gain influence, authority, and access.  Writing across the web is key and it will be great to get more quotes/interviews.

Some get really into being a keynote speaker - that's really not a focus unless you want that to be your business model. We discuss SXSW EDU and how that may be a fit.

He's also gone the author route, having written Becoming the New Boss.  

And yes, we chat about LinkedIn :)

Definitely on his way to gaining influence! Listen in on how we dive further in.

Check Naphtali out at ImpactfulCoaching.com, and on LinkedIn | Twitter | Facebook | Instagram

Bryan Eisenberg is an incredible marketer with significant achievements in his career.  Imagine creating things like Conversion Rate Optimization and Bounce Rate? Being a 2 Time NYT Best Selling Author? Amazing!

In this episode We dive into Bryan's latest book, Be Like Amazon.

Let's face it - Amazon out-executes everybody.

We dive in to 4 pillars of how today's business operates: price, selection, convenience, and customer experience.

Your brand isn't what you say it is anymore, but rather what other people say about you - and how you act.

Part of Amazon's magic is the 6 page memos - from the customer point of view - as Bryan likes to call them: buyer legends.

We examine if any anyone can compete with Amazon and take a look at Microsoft.

Can anyone be like Amazon? Yes! even a lemonade stand can do it :)

Find Bryan on LinkedIn  Instagram  Twitter  and at Buyer Legends