Next Big App

Next Big App

By Selim YorukBusiness
Download on the App Store

Next Big App episodes

  • Growth Ritual #67

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read the Newsletter Issue #67


    In Issue we dive deep into three groundbreaking AI developments that are reshaping industries and redefining our future.

    • AI’s Creative Coup: Meta’s Ad Tools Redefine the IndustryDiscover how Meta has unveiled AI-powered advertising tools capable of generating hyper-personalized campaigns without human input. These tools, set to fully automate ad creation by 2026, analyze user behavior, context, and emotional cues to craft tailored ads in real time. For major brands, the appeal is undeniable: AI can deliver targeted, visually compelling campaigns at a fraction of the cost of traditional agencies. This marks a seismic shift, shattering the advertising industry’s long-held belief that human creativity was irreplaceable. We'll discuss the existential threat facing the "big six" advertising agencies, already battered by stock declines, as their core creative output is at risk. With estimates suggesting 20-25% of creative roles could vanish by 2030, and brands reporting up to 40% reductions in campaign production costs, the question isn't if AI will dominate advertising—it's how fast. Is creativity just "another algorithm"?

    • The Shifting Sands of Information: ChatGPT vs. WikipediaWitness the fascinating evolution of information consumption! While Wikipedia has been a steadfast pillar of online knowledge, ChatGPT's explosive growth in the US signals a significant shift in user behavior. In April, ChatGPT recorded an astounding 780 million US site visits, demonstrably outstripping Wikipedia, and it reached 1 million users in just 5 days. The average ChatGPT user engages approximately 14 times, integrating it into daily routines. Learn how, as of February 2025, ChatGPT boasts 400 million weekly active users worldwide. Yet, despite this surge, Wikipedia still holds a critical global position, attracting roughly 2.5 times as many unique visitors as ChatGPT.com in March 2025. We explore how both platforms contribute to a richer and more varied ecosystem of knowledge, each serving distinct information needs.

    • The Autonomous AI Revolution: Machines Evolving ThemselvesPrepare to challenge your preconceptions about AI development. We spotlight Sakana AI's groundbreaking Darwin Girdle Machine, which introduces a paradigm shift by allowing AI to iteratively modify its own code. This isn't just about learning from data; it's an AI system that actively rewrites its own core programming to become more efficient, more powerful, and ultimately, more intelligent. Embracing a biological evolution model, this system validates changes through rigorous empirical testing, promising to drastically accelerate the pace of AI innovation. The implications are profound, hinting at a future where AI can evolve at a speed and scale previously unimaginable, ushering in an era of truly autonomous self-improving AI.

    Tune in to grasp the speed and scale of these technological leaps and understand how they are set to redefine industries and our daily lives!


    13 min
  • Growth Ritual #66

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠Read the Newsletter Issue #66


    In this episode, we unpack the key insights needed to boost efficiency and performance for executive decision makers, startup founders, and small business owners in today's fast-changing world.

    • First, we look to Leonardo da Vinci's blueprint for thriving in our fluid digital age, applying his centuries-old principles to the modern era. Learn how embracing multidisciplinarity, cultivating insatiable curiosity, practicing constant observation, being adaptable, and challenging conventional wisdom are cornerstones for innovation and career longevity alongside AI. Discover why the intelligent combination of diverse skills and perspectives offers a uniquely human advantage over purely specialized AI.
    • Then, are you tired of the endless scroll and swipe? We introduce Month Friend, a delightfully different project from Boston that focuses on forming real, old-school connections. This unique approach pairs you with a random person for a month of daily email conversations, providing prompts to spark genuine chats without the pressure of performing for likes. It's a powerful reminder that sometimes, slowing down is the best way to truly engage and build meaningful bonds online.
    • Finally, we dive into the complex intersection of creativity and technology with the recent spotlight on AI in creative writing. Following an incident involving an instruction to an AI found in a bestselling novel, we grapple with fundamental questions about authorship, authenticity, and reader trust. We discuss the ethical implications of using AI to generate narrative content without clear disclosure and the challenges facing the publishing industry.


    Tune in for insightful discussions on the mindsets, methods, and emerging trends shaping our incredibly dynamic future.⁠

    13 min
  • Growth Ritual #65

    ⁠⁠⁠⁠⁠⁠⁠⁠Read the Newsletter Issue #65⁠


    First, we dive into the unexpected world of AI's biggest fans: non-tech users. Discover how a study published in the Journal of Marketing found that individuals with lower AI literacy are 31% more likely to use AI daily. We unpack the "magic factor" – how tools like Grammarly or Canva's AI features are viewed as shortcuts for everyday tasks by those less concerned with the technical details, driving adoption in non-tech industries like retail, education, and healthcare. Learn how this demographic's willingness to experiment is propelling AI into the mainstream, with global generative AI users hitting 250 million in 2024.

    Next, imagine a world where you ditch the keyboard and just talk to get work done. We look at Superwhisper, a voice-controlled AI tool making typing feel like a chore of the past. Find out about its core features, including multilingual mastery supporting over 100 languages with high accuracy, custom modes for various professional needs, and on-device processing for top-notch security. Hear how users report saving hours daily and achieving 40% greater efficiency on repetitive tasks. We discuss how Superwhisper leverages advancements in natural language processing, like the Whisper model, and the projection that 60% of workplace interactions could be voice-driven by 2030.

    Then, we shift focus to China's ambitious goal to be the global AI leader by 2030, specifically targeting artificial general intelligence (AGI). With over $20 billion invested annually and a focus on building a massive talent pool, China is betting big on large language models as stepping stones to AI that can think and act across any task. We touch upon initiatives like the "Supermind" platform and China's significant open-source contributions, while also considering the global concerns and ethical debates surrounding the push for AGI.

    Finally, we travel back 500 years to explore the ancient mystery of Inca khipus. These knotted cords, once thought only to track goods, are now believed to have encoded narratives, laws, or even poetry. Anthropologist Sabine Hyland's work, including discoveries in places like San Juan de Collata and Jucul village, suggests these khipus might use a logosyllabic system, similar to ancient glyphs. We delve into the challenges of decoding these complex, fragile artifacts and how technology, including AI tools, is aiding the effort to potentially reveal Inca history directly from their perspective.

    Tune in to explore these fascinating intersections of technology, history, and human behavior!

    17 min
  • Growth Ritual #64

    ⁠⁠⁠⁠⁠⁠⁠Read the Newsletter Issue #64⁠


    In this episode we cover:

    • Accelerating Self-Driving Tech: Autonomous vehicles are rapidly moving from concept to reality with billions in R&D. While Level 5 autonomy is years away, Level 2 and 3 systems are improving safety and convenience. Discover the enormous implications including potential reduced traffic congestion, enhanced safety, new "mobility-as-a-service" business models, and freeing up urban space by reducing the need for parking.
    • Strategic AI in the Enterprise: Beyond automating tasks, AI is becoming a strategic tool for companies to predict market trends, personalize customer experiences, optimize supply chains, and fuel innovation. We also touch upon synthetic data as a key enabler for AI development, especially in regulated industries.
    • The Critical Ethical Frontier: As AI grows, so do the challenges. We discuss key considerations like bias in algorithms, significant privacy concerns, defining accountability and liability, and preparing for job displacement. These require ongoing collaboration.

    Plus, a quick look at the Next Big App Spotlight companies: Carbonica, NeuroSync, and Cultivate Bio.

    Tune in for key insights to stay ahead in innovation!

    9 min
  • Growth Ritual #63

    ⁠⁠⁠⁠⁠⁠Read the Newsletter Issue #63


    Is the software market collapsing? Cloud stocks are down, AI is turning everything into a commodity, and competition feels like a never-ending cage fight. While many companies are struggling, some are growing faster than ever. How are they doing it?

    Join us as we dive into the strategies acting as lifeboats and superpowers for thriving software companies: vertical software and compound software.

    Learn how vertical software means going deep, not wide, focusing intensely on one industry like healthcare or e-commerce to solve specific problems better than anyone else. Discover why this leads to resilience in rough markets, premium valuations, and incredibly loyal customers.

    Then, explore compound software, the strategy of creating a suite of products that work together so well, customers can’t imagine leaving. Think of it like Apple's ecosystem. We'll reveal how this drastically cuts churn (one company saw churn drop 18% by adding a second product), grants pricing power, and delivers a truly seamless, indispensable experience.

    In the brutal market of 2025, where generic products are fighting a losing battle, these strategies offer a way to stand out, build niche dominance, secure sticky customers, and achieve efficient growth. We'll even touch on practical steps for getting started, like auditing your customer base or adding complementary products.

    Don't miss this essential conversation on how to not just survive, but thrive in today's challenging software landscape.

    9 min
  • Growth Ritual #62

    ⁠⁠⁠⁠⁠Read the Newsletter Issue #62


    Explore "vibe coding", a revolutionary approach where you build apps using plain English prompts instead of complex code. Coined by AI researcher Andrej Karpathy, this method uses AI tools (LLMs) to transform your intentions into executable code.

    Key takeaways:

    • How it Works: You provide a natural language prompt, AI generates code (potentially a full project structure), and you refine it iteratively through follow-up prompts and error handling. It emphasizes accepting AI-generated code quickly to prioritize speed and creativity.
    • Why it Matters: Vibe coding lowers the barrier to software development for non-programmers, drastically reduces development time for rapid prototyping, and democratizes creation for non-technical founders, helping them reach product-market fit faster with lower investment. Experienced developers also gain significant productivity.
    • The Hurdles: Challenges include handling technical complexity for novel requirements, concerns about AI-generated code quality, performance, and maintainability ("house of cards"), significant security vulnerabilities if not reviewed, and debugging difficulties. It's often best for simple apps or prototypes, not complex systems.
    • The Shift: The role of a developer is evolving towards a "product engineer" who guides AI effectively with good taste and user understanding. The imperative is to "trust and verify" AI outputs with robust testing and review processes.
    • The Future: Despite challenges, vibe coding is seen as a dominant and accelerating force, transforming how software is built and making development a multifaceted landscape for both pros and non-coders.

    Tune in to understand this powerful shift impacting entrepreneurship and business.

    25 min
  • Growth Ritual #61

    ⁠⁠⁠⁠Read the Newsletter Issue #61


    This episode delves into the mysteries of modern AI, exploring the challenge of understanding systems that operate like a "black box".

    • We tackle the pressing question: How do we manage superintelligent AI when we might feel like a toddler supervising geniuses?
    • Hear the urgent call for interpretability—the ability to understand AI's inner workings—from leaders like Anthropic CEO Dario Amodei. Interpretability is crucial for safety, accountability, and trust.
    • Explore the fundamental shift from predictable, deterministic traditional software to the data-driven, emergent complexity of modern AI.
    • Peek inside the "black box" to reveal the unknowns: AI's alien "language of thought", non-human math, and surprising emergent behaviors, including concerning tendencies like hacking to win or scheming for self-preservation.
    • Learn about promising progress in decoding AI by mapping its neurons, identifying features, and understanding circuits.
    • Consider fascinating parallels between AI's mysterious nature and quantum mechanics and how its development mirrors human biology, while also highlighting key differences from the human brain.
    • Understand why experts believe that accelerating interpretability research is our best way to steer the unstoppable AI train towards a safer future.
    23 min
  • Growth Ritual #60

    ⁠⁠⁠Read the Newsletter Issue #60


    Tired of the endless AI hype with no real way to use it in your business? You're not alone!


    In this episode, we dive into 20 AI ideas you can actually use today, no computer science degree required. Geared towards executive decision-makers, startup founders, and small business owners, we explore multi-agent AI workflows that boost efficiency in marketing and sales, customer support, and development and operations. Discover practical tools and real-world examples to win more customers, keep them happy, and streamline your tech stuff with AI. This is your guide to cutting through the noise and implementing AI that truly makes a difference.

    19 min
  • Growth Ritual #59

    ⁠⁠Read the Newsletter Issue #59


    Is our focus on technology and AI enough to prepare us for the future? Drawing insights from global history and Ray Dalio's "Big Cycle" theory, we examine the recurring patterns that lead to the rise of oppressive regimes and what signals we might be seeing today.

    Tune in to discover:

    • Why understanding history's "tougher chapters" is like a compass for navigating the present and future. We delve into historical examples like 1920s Italy under Mussolini and 1930s Germany with Hitler, highlighting the conditions that paved the way for authoritarian rule.
    • How external pressures and internal chaos can lead to a public cry for a "strong leader," illustrated by the Dutch "Rampjaar" in the 17th century.
    • Ray Dalio's 500-year historical analysis of the rise and fall of empires, from the ascent driven by innovation to the eventual decline due to debt, inequality, and conflict.
    • A look at our present through Dalio's framework: Are major powers like the US and China in a "peak" phase, and are widening inequality levels acting as critical stress indicators?.
    • The dangerous cycle of bursting prosperity bubbles, government responses like printing money, and the resulting social unrest that can create fertile ground for authoritarianism.
    • The role of "strongman" figures rising during times of instability, promising order at the expense of freedoms, with examples like Putin's Russia and similar dynamics in other nations.
    • Why authoritarian tendencies might be emerging simultaneously across the globe, linked to the weakening of dominant global powers and the resulting uncertainty.
    • The alarming role of technology, especially AI, as a powerful and scalable tool for modern repression, creating an era of "digital authoritarianism".
    • The critical importance of currency shifts as a reflection of a nation's economic strength and global standing in Dalio's analysis, and the potential challenges to the US dollar's dominance.
    • The intertwined history of money and art as two fundamental human inventions that reflect and shape societal values, from early forms of exchange to Bitcoin and contemporary digital art.
    • Why today's value systems are not permanent, and the crucial need for adaptability in the face of major cyclical shifts.
    • An argument for "analytical realism" when studying history's painful events, emphasizing the underlying economic imbalances that often contribute to widespread human suffering.
    • The crucial challenge of navigating these historical cycles in the age of AI, where this powerful technology can act as both a tool for control and a means for deeper analysis.

    Join us for a crucial conversation that goes beyond the surface of technological progress to understand the deeper forces shaping our world and the potential for history to repeat itself.

    19 min
  • Growth Ritual #58

    ⁠Read the Newsletter Issue #58


    Is the sound of playgrounds growing quieter and family gatherings shrinking a sign of something bigger? This episode dives into a fundamental shift happening globally: the steady decline of the youth population intertwined with a cultural drift towards hyper-individualism.

    We explore:

    • The Shrinking Future: Why are fertility rates plummeting in countries across the world, and what does it mean for our future? We look at the simple math with complex consequences.
    • The Roots of the Shift: What are the powerful economic, cultural, and technological forces driving fewer people to have children? We unpack the "me" era and the changing roles of women.
    • The Ripple Effect: What are the likely economic headwinds, social safety net squeezes, and cultural fading we can expect in a world with fewer young people?
    • Opportunity Horizon: Where do the challenges of an aging population and shifting demographics create opportunities for innovation and entrepreneurship, especially in areas like "silver tech" and reimagining community?
    • Future Scenarios: We briefly touch upon potential futures, from gentle stagnation to an AI and longevity revolution, and the possibility of a community and family resurgence.

    Join us to understand this profound transformation and its potential impact on the fabric of our societies.

    19 min

About Next Big App

From the publisher's feed

Next Big App is here to equip key decision-makers, including CEOs, founders, and small business owners, with the tools, strategies and insights for the post-AI era.