Next Big App

Next Big App

By Selim YorukBusiness
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Next Big App episodes

  • Growth Ritual #26

    📖 ⁠⁠⁠Tap to Read the Newsletter Issue #26⁠⁠⁠


    Blending Digital with Physical in a Post-AI World


    In a world increasingly dominated by AI, this episode explores the surprising resilience of physical stores and face-to-face interactions in the retail experience.

    Despite the allure of online shopping and AI-driven recommendations, new research reveals that consumers still crave the tactile, sensory, and social aspects of traditional shopping.

    Join us as we discuss the findings of the latest EY Future Consumer Index, which reveals that a staggering 81% of consumers believe AI barely improves the overall online shopping experience, and 72% find AI-driven product recommendations unhelpful. We'll explore the reasons behind this resistance to AI and what it means for businesses navigating the post-AI era.

    This episode also uncovers the power of human connection. We'll delve into inspiring examples like Pique's "Singles Wall," a unique dating concept that bridges the gap between digital and physical interactions, fostering real-life connections in an increasingly digital world.

    Furthermore, we'll discuss how brands like 5 Star Chocolate Bar are using humor and creativity to address serious concerns like AI job fears, proving that even in a technology-driven world, a touch of wit and a dash of human understanding can go a long way.

    Tune in for an insightful discussion on finding the right balance between technological advancements and the irreplaceable value of the human touch in creating a winning customer experience.

    7 min
  • Growth Ritual #25

    📖 ⁠⁠⁠Tap to Read the Newsletter Issue #25⁠⁠⁠


    Level Up Your Small Business with AI and Digital Tools


    Feeling overwhelmed as a small business owner in today's fast-paced digital world? Join us as we explore how embracing technology can be your secret weapon for success.

    • We'll unpack the latest research revealing how small businesses using multiple tech platforms experience significant growth in sales, profits, and even employee satisfaction. Discover how to harness the power of AI automation to reclaim valuable time by streamlining tasks like marketing, customer engagement, and even accounting.
    • We'll showcase game-changing apps like Crait, which empowers you to create stunning marketing visuals in minutes, and Salesloft, which helps you personalize customer interactions for increased sales.

      • Whether you're a tech novice or enthusiast, this episode provides actionable insights and inspiring success stories to help you navigate the digital landscape and take your small business to the next level.

      8 min
    • Growth Ritual #24

      📖 ⁠⁠⁠Tap to Read the Newsletter Issue #24⁠⁠⁠


      Riding the Wave of Tech Innovation

      This episode explores three impactful tech trends shaping our world: 

      Türkiye's emergence as a global electric vehicle hub, the rise of AI-powered search engines, and expert strategies for marketing mobile apps in the age of AI.

      Here are the key takeaways:

      • Türkiye: The New Frontier for Electric Vehicles: The episode examines the significance of Chinese EV giant BYD's decision to establish a manufacturing base in Türkiye with a $1 billion investment. The key factors attracting BYD and other global EV players to Türkiye include its strategic location connecting Europe and Asia, favorable customs agreements with the EU, a skilled workforce in the automotive sector, and strong government support for EV initiatives. This investment is projected to have significant economic benefits for Türkiye, including the creation of around 5,000 new jobs, technology transfer across industries, and the potential to attract further investment from international companies. Additionally, BYD's factory, with a projected annual production capacity of 150,000 electric and hybrid vehicles, is expected to contribute to a cleaner energy future for Türkiye through reduced pollution and the advancement of sustainable mobility technologies.
      • Beyond Google: The Rise of Perplexity: The episode introduces Perplexity, an AI-powered search engine that offers a distinct alternative to Google. Unlike Google, which provides a list of links, Perplexity utilizes AI to deliver direct and concise answers to user queries, functioning as a personal research assistant. The episode highlights the advantages of using Perplexity, including increased efficiency through faster searches, data-driven insights for better decision-making, and the potential to uncover hidden trends that provide a competitive advantage. Perplexity's impressive growth, having answered over 250 million queries in July alone, along with recent court rulings that could challenge Google's dominance in the search market, positions Perplexity as a potential disruptor in the industry.
      • Mobile App Marketing in the AI Era: The episode features expert advice from Ashley Black, as shared in Sylvain Gauchet's Growth Gems newsletter, on how to successfully market mobile apps on Google. Black emphasizes the importance of a substantial budget for mobile app marketing, recommending at least $500 per day for iOS and $200-$300 per day for Android. Tailoring ad creatives for different platforms like search, display, and YouTube is crucial, with a particular emphasis on video content, especially for iOS, which has a higher video inventory than Android. The episode covers key aspects of bidding strategies, including leveraging Firebase events (Android) and SKAN installs (iOS), and measurement techniques, emphasizing the importance of adapting to evolving iOS privacy regulations. It also shares practical tips from the newsletter, such as optimizing Google Ads UI features, analyzing conversion data, leveraging 6-second bumper ads, and thinking beyond user-generated content for video ads.

        • This episode offers valuable insights into the technological advancements shaping our world and their implications for businesses, the environment, and our daily lives.

        10 min
      • Growth Ritual #23

        📖 ⁠⁠⁠Tap to Read the Newsletter Issue #23⁠⁠⁠


        Invest in Your Customers, Not Just the Stock Market

        In this episode, we're talking about the most valuable asset you have as a business owner: your customer base. Forget the stock market rollercoaster – building direct relationships with your customers is where the real gold lies.

        We'll explore the dangers of relying solely on social media for sales, using Nike's recent stumble as a cautionary tale. Discover how their overemphasis on digital marketing and neglect of traditional brand building led to declining market value and eroded customer trust. We'll dissect the five critical errors that led to Nike's downfall and extract valuable lessons for small businesses.

        Instead of chasing grand, sweeping changes, we'll uncover the power of incremental improvements in the digital world. Discover how small, data-driven adjustments can yield significant results. We'll share a case study of a client who boosted conversions by simply optimizing their website's checkout process.

        Join us as we navigate the complexities of digital strategy, emphasizing the importance of understanding your customers, testing, iterating, and cost optimization. 

        9 min
      • Growth Ritual #22

        📖 ⁠⁠⁠Tap to Read the Newsletter Issue #22⁠⁠⁠


        From $0 to $100K: How Morning Brew Cracked the Code & What You Can Learn

        In this episode, we unpack the inspiring journey of Morning Brew, a startup that went from zero to hero in the world of business newsletters.

        • We'll explore how they overcame initial struggles, including a near-miss $250,000 deal that taught them invaluable lessons about resilience and strategy.
        • Discover how their unconventional approach to landing a major client, Discover Card, proved that building genuine relationships is more powerful than aggressive sales tactics.
        • We'll break down Morning Brew's recipe for success, highlighting the importance of understanding your audience, building relationships, and persistent hustle.
        • Plus, we'll discuss the enduring power of newsletters in a content-saturated world, drawing insights from Patreon founder Jack Conte's SXSW keynote.
        • Learn why newsletters are more than just content delivery tools – they're powerful assets for knowledge accumulation, building valuable relationships, and achieving sustainable growth.

          • Tune in for actionable advice and inspiring stories that will empower you to build your own thriving business in the digital age.

          9 min
        • Growth Ritual #21

          📖 ⁠⁠⁠Tap to Read the Newsletter Issue #21⁠⁠⁠


          Marketing Soup and AI Automation

          This week on Next Big App, we're spicing things up with a unique marketing lesson from a legendary Bangkok eatery and exploring the world of no-code AI automation.

          • Tired of chasing fleeting marketing trends? The sources offer a timeless ingredient for success: your story. Discover how a restaurant, Wattana Panich, has been captivating customers for almost 50 years with a simple bowl of beef noodle soup. Their secret? A broth simmered for generations in the same pot, blending history and flavor into an irresistible narrative.

          • Just like that magical soup, your business has a story waiting to be told. The sources explain how sharing your journey, values, and passion can forge a powerful connection with your audience. Learn practical tips to weave your story into your website, social media, local media features, contests, and events.

          • In the digital age, automation is key, and AI is making it more accessible than ever. This episode explores three platforms – Gumloop, Scade.pro, and NexusGPT – that empower you to build custom AI solutions without writing a single line of code. From web scraping and data analysis to content creation and workflow integration, discover how these platforms can streamline your business processes.

          • But what about the "human touch" in a world increasingly driven by algorithms? The sources explore the impact of AI-generated content on reader engagement. Discover the results of an experiment that tested audience reactions to blog posts with varying disclaimers about AI involvement.

          • The findings reveal a clear preference for the authenticity and relatability of human-created content. Learn why infusing your own personality and experiences into your content remains crucial for building a loyal audience. Don't worry, AI can still be a valuable sidekick. Discover how to leverage its power for brainstorming, outlining, and even grammar checks while maintaining your unique voice.

          • Finally, we'll leave you with inspiring words from comedian Jerry Seinfeld on finding the "torture you're comfortable with" – a reminder that embracing challenges and pushing beyond your comfort zone is essential for growth and fulfillment.

            • 9 min
          • Growth Ritual #20

            📖 ⁠⁠⁠Tap to Read the Newsletter Issue #20⁠⁠⁠


            AI: Your New Teammate?


            This episode explores the exciting ways AI is changing the game for businesses of all sizes, with a special focus on the possibilities for small businesses and indie developers.

            • We'll look at OpenAI's “Project Strawberry” and how this research aims to create AI that functions like a highly capable junior teammate, taking on repetitive tasks and providing insightful solutions.
            • We'll also discuss how AI tools like PressPlay are empowering small game developers like Avakin Life to achieve significant boosts in conversion rates by automating marketing tasks and visual asset creation.
            • In addition, we'll examine real-world examples like AI-powered AC units that learn user preferences to optimize comfort and energy efficiency, highlighting how even everyday objects can become smarter and more efficient with AI integration.
            • Get ready to be inspired to uncover hidden AI potential within your own business operations and discover how to leverage AI as a tool for growth and innovation.

              • This week's app recommendations:

              • Mailmodo: This AI-powered tool helps you create high-converting email templates in minutes, streamlining your email marketing efforts.
              • Dialpad Ai: This platform enhances customer support with real-time transcription, call summarization, and AI-powered agent assistance.
              • Upmetrics: Simplify business planning and financial forecasting with this AI-driven solution.
              • Sniper AI: Streamline your hiring process by automating resume screening and candidate matching using machine learning.
              • Buffer: This social media toolkit helps you efficiently write, schedule, and publish your social media content.
                • 10 min
              • Growth Ritual #19

                📖 ⁠⁠⁠Tap to Read the Newsletter Issue #19⁠⁠⁠


                Websim.ai - Coding-Free Future or AI Washing?

                Is Websim.ai the key to unlocking your creativity, or is it just another example of AI washing? 

                This episode examines the exciting new tool that promises to make coding as easy as writing an email, exploring its potential benefits and pitfalls.

                We'll start by diving into the world of Websim.ai, a platform that allows users to create everything from games to interactive ads with just a few lines of text. We'll hear about real-world examples, like a user who created a Formula 1 racing game using only three simple prompts.

                Next, we'll examine the potential of Websim.ai to democratize app development. Imagine a world where anyone, regardless of technical skill, can bring their ideas to life. We'll discuss how this technology could revolutionize industries from education to marketing.

                But is it all too good to be true? We'll unpack the concept of "AI washing" and discuss whether Websim.ai lives up to the hype. We'll also explore the potential downsides of relying on AI-powered tools, including the risk of misleading consumers and hindering genuine innovation.

                Join us as we separate hype from reality and explore the exciting possibilities and potential dangers of Websim.ai.

                8 min
              • Growth Ritual #18

                📖 ⁠⁠⁠Tap to Read the Newsletter Issue #18⁠⁠⁠


                The Future of AI is Specialization

                Forget about general AI taking over the world—the real revolution is happening in specialized AI! This episode explores how AI is transforming various professions by streamlining workflows and solving specific problems.

                • We'll discuss the limitations of general-purpose AI like ChatGPT and highlight the growing trend of specialized AI solutions.
                • Discover how AI is empowering professionals like data analysts, marketers, and researchers with tools like Numerous.ai (Excel with LLM) and Stockimg.ai (GPT for images).
                • Explore the fascinating world of building your own ChatGPT-like LLM, including the resources available and the steps involved, based on the insights from the GitHub repository LLMs-from-scratch.
                • Go beyond the hype and examine real-world examples of companies like Attio leveraging AI for growth. Learn about their strategies, including a unified CRM system and AI-driven insights, and how these have led to tangible results.
                • Finally, we'll tackle the energy paradox of progress, discussing the increasing energy demands of AI and simulations. We'll explore the Kardashev Scale and Michio Kaku's theories on energy utilization, considering the potential for AI to drive innovation in sustainable energy solutions.

                  • Tune in to learn how specialized AI is shaping the future of work, innovation, and even our civilization!

                  10 min
                • Growth Ritual #17

                  📖 ⁠⁠⁠Tap to Read the Newsletter Issue #17⁠⁠⁠


                  The AI Revolution: Reshaping Work and Wages


                  Artificial intelligence (AI) is rapidly changing the way we work. From automating tasks to providing insights, AI tools are becoming increasingly integrated into our daily workflows.

                  This episode explores the transformative power of AI, examining both its potential benefits and its impact on the job market.

                  In this episode, we'll discuss:

                  • How AI is being used to streamline workflows and enhance productivity. The sources highlight how AI tools can automate tasks like data analysis, report generation, and customer service, freeing up human workers for more strategic and creative endeavors.
                  • The rise of AI as a "colleague," offering support and insights. The sources explain how AI language models, like ChatGPT, can provide access to vast amounts of information and assist in tasks such as scenario planning and product development.
                  • The concerning trend of AI contributing to wage inequality. Research cited in the sources indicates that while AI can boost productivity, it also has the potential to exacerbate existing wage gaps, particularly impacting low-skilled workers.
                  • The need for adaptation and upskilling in the face of AI-driven change. The sources emphasize the importance of both employees and employers embracing lifelong learning and developing new skills to thrive in an evolving job market.

                    • Join us as we explore the exciting possibilities and critical challenges presented by the AI revolution. We'll examine how AI is reshaping the future of work and discuss strategies for navigating this transformative period.

                    6 min

                  About Next Big App

                  From the publisher's feed

                  Next Big App is here to equip key decision-makers, including CEOs, founders, and small business owners, with the tools, strategies and insights for the post-AI era.