In a coffee industry often dominated by flashy marketing tactics, TIMEMORE, a renowned Chinese coffee equipment manufacturer, is partnering with I'M NOT A BARISTA to take a different approach. In this episode, we dive into their unique collaboration, focused on supporting the global coffee community.

We'll explore how TIMEMORE is stepping away from traditional product giveaways and embracing community-driven solutions. Together, they're building a more sustainable, ethical coffee industry with a strong emphasis on real impact and meaningful connections.

GCAG https://notabarista.org/im-not-a-barista-and-timemore-launch-gcag/

I'M NOT A BARISTA https://www.instagram.com/iamnotabarista/

The Global Coffee Alliance for Good (GCAG) is a new charity initiative launched by I'M NOT A BARISTA and TIMEMORE, with the goal of empowering coffee farmers and building global connections within the coffee community.

GCAG is an extension of I'M NOT A BARISTA's existing Charity Coffee Wristband Program, where the sale of wristbands funds various coffee-related community projects around the world. The GCAG pilot program in Colombia will provide coffee training and resources to small-scale farmers, with the aim of improving their skills and ultimately their livelihoods. This collaborative initiative involves partners such as Fundación Federico, which will provide local support, and coffee educators like Helena Oliviero, who will lead training programs. GCAG encourages participation from individuals and businesses through various initiatives, such as workshops and donations, to ensure the program's success.

Learn more about the GCAG here

https://notabarista.org/gcag/