In this episode of NextGen in Lodging, host Davonne Reaves talks with two marketing experts who are redefining the hotel industry marketing game. They discuss the evolution of hotel launches, from traditional methods to cutting-edge tactics that driving bookings.

The guests share real-life case studies and success stories, shedding light on how data-driven insights are being used to tailor marketing campaigns to specific target demographics. Listeners will also gain insights into the importance of sustainability and conscious consumerism in the hotel industry, and how these values are being woven into marketing strategies.