I talk to an industry expert who is building the shopping experiences of the future. Ciara Sheahan from Orb Media creates 360/ VR technology for the luxury retail sector that is immersive, innovative and exciting. In this episode, she leaves me gobsmacked with the data that backs up her work. For her, boring mindless scrolling (that we all do) is a thing of the past, because we deserve superior shopping experiences that connect us emotionally with the brands we are buying from.

Topics:

• 360/ VR immersive technology
• How it works?
• The barriers for customers and retailers
• The emotional connection
• Retail technology supporting the sustainability movement
• Plans for the next few months