David Reid is the CTO & CMO of NOV and CEO of redM. In this episode, he explains how redM raises broad public awareness about human trafficking with messaging that reaches beyond insiders. We cover why trafficking often hides in plain sight, how grooming frequently begins online and can unfold over years, and practical ways families can set healthy, age-appropriate boundaries around devices and digital spaces. We also discuss why reintegration is hard for survivors and how small, consistent actions from communities make a real difference. Recovery works best in supportive, non-polarizing environments.
David closes with leadership lessons you can apply today: seek people who invest in you, learn from adversity, build self-awareness, balance work and home to avoid burnout, treat failure as input, identify and use your superpowers, and prioritize relationships over tasks. Understanding differences lowers defensiveness, and culture and creativity shape who we become through continual growth.