The world of sponsorship had often been associated with events in the past, but in a world of limited numbers of people doing in-person gatherings, that opportunity is changing. Ken talks about having a sponsorship policy (learn what questions to ask in that policy with this template), to conduct a readiness assessment (available on the CHARGE website), and to really consider the value proposition of giving a partner access to your nonprofit audience. Ken has a book on this topic, and shares his thoughts on corporate participation as sponsors, how this works with charitable gifts from the same organization or related groups, and much more.