Next in Retail

Going into 2020, many retailers were being faced with immense challenges. Then COVID-19 hit and all the “pre-existing conditions” that retailers had were exacerbated. Those that were slow to invest in digital have felt even more pain, and the grocers of the world were forced into “digital maturity” overnight. In this episode, we explore how retailers have adapted during this crisis, and we discuss what adaptations are likely here to stay.

This recording of a live session highlights the vast changes that retail supply chains have endured, and how retailers should be considering adapting their digital ecosystems to adjust to these unprecedented times.

The roaring ‘20s have arrived. It has been a rocky road for retailers over the past few years. Every day, we wake up to news of vast changes in the industry—from folks closing shop to those breaking into new waters in an effort to stay afloat. What does this new decade have in store for the retail sector? Retail experts from Publicis Sapient gaze into their crystal balls and discuss their predictions for what lies ahead.

Publicis Sapient explores how retailers should approach the rise of free shipping. Retailers are swimming in a sea where they're considering supply chain optimization, e-commerce margins and data. Their list of concerns makes shipping a heavy anchor.

Publicis Sapient discusses what it takes for retailers to compete in an era where small, agile, digital natives are cannibalizing their sales. Gone are the days when big retailers could slowly adapt to changes around them. In this era where dramatic transformation is a necessity, we explore whether retailers can "dip their toe in" digital transformation, or need to make sweeping changes. Taking pages from those who are successfully adjusting (we're looking at you, Walmart) – where should retailers start in their journey to becoming the proverbial "elephant on the balancing ball"?

Publicis Sapient delves into how retailers need to adapt in order to prepare for Gen Z consumers. Gen Z is a generation that has always been online, they've engaged with social media for most of their lives and they have unique demands for the brands they're loyal to. Retailers need to adopt a L.E.A.D. approach, one that is light, ethical, accessible and "dataful" to win with this cohort.