Apple's messaging around Watch Series 2 was fitness-focused, but how does it hold up, and is there really a market for it? Caldwell, Ritchie, and special guest Liz Plosser from Self Magazine discuss!

Apple’s new MacBook has been updated in 2016, but the new MacBook Pros are nowhere to be found, and the Mac mini and Mac Pro haven’t seen updates in years. What’s going on with Apple’s Mac product lines? Gartenberg, Ritchie, and special guest Ben Bajarin discuss!

iPhone 7 has launched and Gartenberg, Caldwell, and Ritchie talk demand forecasting, messaging, media reception, gates, fumbles, and exceeding expectations.

iPhone 7 removed the headphone jack and added a two lens camera system, but how well did they sell them on the event stage? Gartenberg, Caldwell, and Ritchie explore the spin!

Are modern iPhones, iPads, and Macs 'good enough' that the mainstream — and perhaps even early-adopters — no longer feel the need to update? Gartenberg thinks they might be, Ritchie thinks there's lots more to come, and Caldwell... no spoilers, listen along!

What's the iPad story? Gartenberg, Caldwell, and Ritchie discuss the narratives Apple has — and hasn't — used to not only sell iPads, but sell the *idea* of iPads.

With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Caldwell discuss what lessons can be learned and what'll come next.

Apple's job is to make better iPhones so more people buy them faster. How does a tick, tock, tock design cycle, and removing the headphone jack fit into that? Gartenberg, Caldwell, Ritchie, and special guest Neil Cybart discuss.

WWDC 2016 has come and gone, and Gartenberg, Caldwell, and Ritchie break it all down. From watchOS 3 to tvOS 10, macOS Sierra to iOS 10, here's what it all means… and portends.

Faster review times, subscriptions for every category, and search ads are the latest additions to the App Store, and special guest Ben Bajarin joins Gartenberg, Caldwell, and Ritchie to discuss how much — or how little — that may help the App Store economy.