I traveled to Blacksburg to sit down with new Virginia Tech GM Andy Frank, one of the key architects behind James Franklin’s programs at Vanderbilt and Penn State. We talked about the whirlwind transition to Virginia Tech, the uncertainty surrounding the move, and what it takes to build a roster in today’s era of college football. Andy also broke down Virginia Tech’s recruiting philosophy, how they evaluate talent, allocate resources, and the traits they believe actually translate to winning football.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Blacksburg, Virginia to interview new Virginia Tech head coach James Franklin. As someone who played for him at Penn State, this was one of the most honest conversations we’ve ever had. Franklin opened up about the pressure that comes with leading a major program, what went wrong at Penn State, and the moments that ultimately led to his departure. We also talked about the lessons that shaped his coaching philosophy, the criticism he’s faced throughout his career, and why he believes Virginia Tech is an opportunity for a fresh start and another chance to prove himself at the highest level.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to Auburn, Alabama to get an inside look at new quarterback Byrum Brown as he steps into one of the biggest stages in college football. We got into the real reasons behind his transfer, what fuels his edge, and how he’s approaching the opportunity in the SEC. This is a quarterback who believes in the vision, trusts what Alex Golesh is building, and is coming in with something to prove.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to Auburn to sit down with new GM Andrew Warsaw as he stepped into the role. He broke down how he evaluates players, how that drives resource allocation, and what he looks for when building a roster. It all comes back to one standard, competing for championships, and finding players who buy into it.

I went to Auburn, Alabama to sit down with new head coach Alex Golesh at a pivotal moment in his career. Leaving South Florida wasn’t easy, with deep relationships and a family decision behind it, but he made the move for one reason: opportunity. Auburn is a job you don’t pass up. We get into what he’s building from day one, how he’s setting the culture, and what it really takes to win at the highest level. This is Alex Golesh unfiltered.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to Dallas, Texas to sit down with SMU quarterback Kevin Jennings for a real conversation about his rise. He wasn’t a recruiting headline. One offer. No hype. Then Rhett Lashlee showed up to a playoff game and everything changed. Now Jennings is one of the top quarterbacks in the country and the leader of a program that’s building something real. We talked about the journey, the mindset, and what’s coming next as SMU pushes for a big season.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Dallas to sit down with SMU General Manager J.R. Sandlin for a real conversation about what the GM role actually looks like in today’s college football. We got into how his background as a coach shapes the way he builds and manages a roster, from high school recruiting to navigating the transfer portal and allocating resources the right way. The game has changed, and programs that adapt are the ones that win. SMU is building something real, and J.R. Sandlin is right at the center of it, helping position the Mustangs to compete at the highest level.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Dallas, Texas to sit down with SMU head coach Rhett Lashlee and get a behind-the-scenes look at one of college football’s fastest-rising programs. Lashlee has led a true resurgence at SMU Mustangs football), building a team that finishes games, plays elite defense, and is grounded in strong relationships across the roster, bringing a level of consistency and stability the program hasn’t seen in years. Now entering the Atlantic Coast Conference, SMU has real momentum, a clear identity, and a chance to compete at a high level, and this is a look inside why they’re just getting started.

I traveled to State College, PA to sit down with new Penn State quarterback Rocco Becht. We go inside his transition to a new program, how he leads in the locker room, and the way he’s handled adversity along the way. He also opened up about the impact his dad, former NFL tight end Anthony Becht, has had on his journey and what it means to have that level of experience and support behind him.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to State College to sit down with Penn State GM Derek Hoodjer, who spent a decade at Iowa State alongside Matt Campbell before following him to Penn State. We talked through the realities of the job, how fast the recruiting landscape is changing, and how his role fits alongside the coaching staff in building the roster. This is a deep look inside how a college football program is really run.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

FOLLOW NEXT UP:

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.