The impact of COVID19 has left many Associations struggling to make up the financial gap that was created from their conferences being cancelled or rescheduled. So, when you start talking about maximizing potential and adding a digital platform for audience engagement benefit, the first answer is, “no way, we can’t afford that.” Or perhaps you already have a digital engagement solution and you are wondering how you can keep it afloat by proving return-on-investment (ROI). Sound familiar?