Jonathan Chu is a Director at 95% The Culture Consultants, a consultancy company aiming to turn workplaces into joy places. He believes that a workplace can genuinely be a joy place when people are not only results-oriented but people-conscious. That fuels him as he consults, facilitates, and manages culture transformation programs for clients such as Cyberview Sdn Bhd, Affin Hwang Capital, MNRB Group, Vivaki Sdn Bhd, and Naga DDB. Also, Jonathan is the Coordinating Ambassador of One Young World for the Asia 3 region. Passionate about youth empowerment, entrepreneurship, and education, he took on this role to support the quest to help more leaders to achieve the sustainable development goals for which they are passionate.