NEXTCONF

Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get a glimpse of the potential the Metaverse offers, you need to look backwards, and into the digital worlds created by the game companies. Deborah also presents the new amazing docudrama “Notre-Dame on Fire”. The one-hour experience will put players into the boots and flameproof uniforms of the Parisian fire brigade on that fateful night of April 15 2019, when flames nearly claimed the world-famous cathedral.About Deborah Papiernik:Deborah Papiernikhas been with Ubisoft (French video-game powerhouse) for 25 years, holding different positions in Marketing, Business Development and Game Development. Passionate about building bridges between different industries, Deborah explores new business opportunities for Ubisoft, looking beyond the world of video games to bring its brands to wider audiences, and to share the company’s expertise with new sectors.

Web3 Is Coming – What Does It Mean for Brands?

Named one of “The World’s Most Influential CMOs” by Forbes Magazine, Ana Andjelic recently left her marketing post at Banana Republic to launch an exciting new venture. In Show 3, Ana talks to NEXT about Web3 and what it means for brands. How will consumers stand out from the crowd and display their status? Because in the modern “Aspiration Economy” consumers yearn for cultural, social, and environmental recognition. As Ana points out, it’s not just business experience, but also social urgency that brands need to trade in tomorrow’s Aspiration Economy.

Hear why John Schoolcraft (Global Chief Creative Officer, Oatly) thinks the traditional agency-client model is fundamentally broken. Which is why, when he joined Oatly - a Swedish food company that produces alternatives to dairy products from oats - in 2012, he famously axed the marketing department. He often says, half-jokingly, that his motivation was to stick a finger up at all the marketing directors who’d in the past ruined his best work. In his current role, he isn’t the CMO but the chief creative officer, and now Oatly doesn’t even have a CMO. Instead, he leads an elite internal team of creatives at the trailblazing food company. How does this work?

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In the first episode of our new NEXT Show Season, trend expert Chris Böhnke talks about new forms of creative work and surprising collaborations. And of course, Metaverse can't be missing in the trends forecast for 2022.

In conversation with our NEXT Programme Director Monique van Dusseldorp: Chris will share his views on the recently released Fjord Trends report, which sees the need for vast changes in our relationships with people, business and the planet. Importantly, the report spells out these shifts in different areas:

- Work and the workplace

- Supply chains, sustainability and the return of scarcity

- The metaverse as the next frontier

- Trust, truth, and values

- Care beyond the health industry

Right after taking the stage at our NEXT Conference Limited Edition in September 2021, Dr Parag Khanna sat down with our conference curator Monique van Dusseldorp to follow up on the important points he made regarding the political issue of mass migration and how this will influence the years to come. Parag also revealed his special connection to Hamburg and gave us a little insight into his growing up, being a son of a migrant family himself.

At our NEXT Conference Limited Edition in September 2021, Timandra Harkness and David Mattin sat down for a one-on-one conversation. After Timandra explained how she came to maths and statistics from a rather creative background of theatre and circus, the two turned to the topics of Big Data, personalisation and their social implications:How can we retain the freedom and self-determination promised by the Personalised Century, but rebuild the community and solidarity we lost when we escaped from mass society?

In 2021, everyone is talking about the metaverse. But what does the emergence of these worlds mean for our shared future? And what opportunities does it present? In this fast-paced talk, leading trend watcher David Mattin takes you on a tour of the virtual and simulated worlds to come, and how they’ll supercharge the eternal human quests for connection, status, and meaning.

Also check out the live blog to this keynote and discover more videos here.

Imagine this…It is the near future. A team of 1,000 specially selected people will travel far beyond the solar system to the planet N.EXT.1. There, they will establish a permanent base. A new society. A new home for human beings.

Many of our guest have undertaken this journey with us on the digital show WHAT'S NEXT during the pandemic. At NEXT21, we watched them board the space shuttle and asked our audience to join us by answering five questions…

Covid brought shock and a lot of broken habits to tech, but mostly, it accelerates everything that was already changing. 20 trillion dollars of retail, brands, TV and advertising is being overturned, and software is remaking everything from cars to pharma. Meanwhile, China changes everything from one direction and regulation comes from the other. Benedict Evans gives an update on the macro and strategic trends in the tech industry.

As climate change tips towards a full-blown crisis, economies collapse, governments destabilize and technology disrupts, we’re also entering a new age of mass migration. What is the next phase of human civilization? What are the future behavioural changes in global mobility? Leading global strategy advisor and best-selling author Parag Khanna shares his answers.