Talk by Brian Solis,Altimeter GroupThe best-selling author, digital analyst and anthropologist and influencer, Brian shares his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.

Panel about Product DesignJeremy Abbett, Jason Cale, Lisa Lang, Martin Oberhäuser and Golden Krishnaexplore which methods, tools and tricks they use to understand our behaviour and how we all can design products, we want to use every day.

Talk by Tamara Gaffney, Adobe SystemsIs there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney shows some of her findings and explains how every company can do marketing that is useful and how marketers can do better.

Talk byTariq Krim, Jolicloud

Talk by Nathalie Nahai, The Web Psychologist

Talk by David Mattin, Trendwatching

Talk byTobias Rudolphi, Zühlke Engineering

Talk byTobias Rudolphi, Zühlke Engineering

Talk by David Mattin, Trendwatching

Talk by Nathalie Nahai, The Web Psychologist