The business world has been completely reinvented in the last few decades. The internet has given birth to an infinite amount of channels for business to be built, conducted, networked, and sold. 

So what are the best ways to navigate the web and find your voice, market, and network? John Corcoran has built a career and reputation successfully doing just that.

John Corcoran is Co-Founder of Rise25, a done-for-you podcasting and lead generation agency. He is a former lawyer and White House aide and has maintained a successful career in helping people build relationships through LinkedIn, podcasting, and VIP events, as well as through his informative Smart Business Revolution website and podcast.

This week G. Steven Cleere is joined by John Corcoran to discuss the increasing importance of LinkedIn in business and networking, the benefits of having a podcast, and even his time as a White House aide. 

[2:32] Both John and Steve come from a political background

[4:10] The use of LinkedIn in business today

[6:26] The importance of Networking

[11:04] What led John to podcasting

[15:10] How using a podcast can generate leads for your business

[20:02] The events that Rise25 puts on across the country, and what people can get out of them

[24:43] How eCommerce is changing the food industry and John’s experience in the eCommerce industry

[29:39] Amazon is not as expensive as it seems 

[33:36] What is next for John and Rise25

[40:17] John’s advice for entrepreneurs of all ranges of experience

Subscribe and Listen on:

iTunes

Rise25

Smart Business Revolution

John Corcoran LinkedIn

NexxtLevel Marketing

Kitchen 2 Shelf 

About Me

The business world has been completely reinvented in the last few decades. The internet has given birth to an infinite amount of channels for business to be built, conducted, networked, and sold. 

So what are the best ways to navigate the web and find your voice, market, and network? John Corcoran has built a career and reputation successfully doing just that.

John Corcoran is Co-Founder of Rise25, a done-for-you podcasting and lead generation agency. He is a former lawyer and White House aide and has maintained a successful career in helping people build relationships through LinkedIn, podcasting, and VIP events, as well as through his informative Smart Business Revolution website and podcast.

This week G. Steven Cleere is joined by John Corcoran to discuss the increasing importance of LinkedIn in business and networking, the benefits of having a podcast, and even his time as a White House aide. 

[2:32] Both John and Steve come from a political background

[4:10] The use of LinkedIn in business today

[6:26] The importance of Networking

[11:04] What led John to podcasting

[15:10] How using a podcast can generate leads for your business

[20:02] The events that Rise25 puts on across the country, and what people can get out of them

[24:43] How eCommerce is changing the food industry and John’s experience in the eCommerce industry

[29:39] Amazon is not as expensive as it seems 

[33:36] What is next for John and Rise25

[40:17] John’s advice for entrepreneurs of all ranges of experience

Subscribe and Listen on:

iTunes

Rise25

Smart Business Revolution

John Corcoran LinkedIn

NexxtLevel Marketing

Kitchen 2 Shelf 

About Me

The business world has been completely reinvented in the last few decades. The internet has given birth to an infinite amount of channels for business to be built, conducted, networked, and sold. 

So what are the best ways to navigate the web and find your voice, market, and network? John Corcoran has built a career and reputation successfully doing just that.

John Corcoran is Co-Founder of Rise25, a done-for-you podcasting and lead generation agency. He is a former lawyer and White House aide and has maintained a successful career in helping people build relationships through LinkedIn, podcasting, and VIP events, as well as through his informative Smart Business Revolution website and podcast.

This week G. Steven Cleere is joined by John Corcoran to discuss the increasing importance of LinkedIn in business and networking, the benefits of having a podcast, and even his time as a White House aide. 

[2:32] Both John and Steve come from a political background

[4:10] The use of LinkedIn in business today

[6:26] The importance of Networking

[11:04] What led John to podcasting

[15:10] How using a podcast can generate leads for your business

[20:02] The events that Rise25 puts on across the country, and what people can get out of them

[24:43] How eCommerce is changing the food industry and John’s experience in the eCommerce industry

[29:39] Amazon is not as expensive as it seems 

[33:36] What is next for John and Rise25

[40:17] John’s advice for entrepreneurs of all ranges of experience

Subscribe and Listen on:

iTunes

Rise25

Smart Business Revolution

John Corcoran LinkedIn

NexxtLevel Marketing

Kitchen 2 Shelf 

About Me

Growth is a difficult process in business, and even in life. When do you push and stretch yourself with risk? When do you play it safe? If you don’t have extensive knowledge of factors such as your product and market it can be an incredibly difficult endeavor. Especially if you don’t have the experience of having done it before.

Todd Hanna has an outstanding track record in business because he has vast experience tackling these very issues, as well as drawing upon what he learned in his time in the Marines. 

Todd Hanna is an experienced, successful, and innovative developer of people and organizations, and is the Owner and Principal of Belay On Advisors. He has built a reputation for leading teams to new levels of success. Todd has left no area unturned, working with non-profit, for-profit, real estate, construction, CPG, and military organizations.

Join G. Steven Cleere this week as he sits down with Todd to discuss what he learned as a Marine, why he chose the name of his company, and the challenges businesses face as they grow and scale.

[3:20] Todd’s time as an Officer in the Marines

[6:52] Kate’s Real Food and Todd’s experience scaling that company

[11:15] Determining how to connect a product with a targeted customer base

[16:20] Todd’s experience with  Davos Brands

[18:22] Third party distributor relationships are a key to success

[22:57] What “Belay On” means and why Todd that name for his company

[27:03] Challenges to scaling a business and tips to get over the hump

[32:54] When to resort to outside funding

[40:59] The lessons Todd brought from the military into the business world

Subscribe and Listen on:

iTunes

Todd Hanna LinkedIn

Kate’s Real Food

Belay On

Kitchen 2 Shelf 

About Me

NexxtLevel Marketing

Growth is a difficult process in business, and even in life. When do you push and stretch yourself with risk? When do you play it safe? If you don’t have extensive knowledge of factors such as your product and market it can be an incredibly difficult endeavor. Especially if you don’t have the experience of having done it before.

Todd Hanna has an outstanding track record in business because he has vast experience tackling these very issues, as well as drawing upon what he learned in his time in the Marines. 

Todd Hanna is an experienced, successful, and innovative developer of people and organizations, and is the Owner and Principal of Belay On Advisors. He has built a reputation for leading teams to new levels of success. Todd has left no area unturned, working with non-profit, for-profit, real estate, construction, CPG, and military organizations.

Join G. Steven Cleere this week as he sits down with Todd to discuss what he learned as a Marine, why he chose the name of his company, and the challenges businesses face as they grow and scale.

[3:20] Todd’s time as an Officer in the Marines

[6:52] Kate’s Real Food and Todd’s experience scaling that company

[11:15] Determining how to connect a product with a targeted customer base

[16:20] Todd’s experience with  Davos Brands

[18:22] Third party distributor relationships are a key to success

[22:57] What “Belay On” means and why Todd that name for his company

[27:03] Challenges to scaling a business and tips to get over the hump

[32:54] When to resort to outside funding

[40:59] The lessons Todd brought from the military into the business world

Subscribe and Listen on:

iTunes

Todd Hanna LinkedIn

Kate’s Real Food

Belay On

Kitchen 2 Shelf 

About Me

NexxtLevel Marketing

Choosing healthier food options is something we should all be doing for our well-being and long term health. Sometimes, however, products labeled as “healthy” can contain hidden ingredients which aren’t so good for you. 

When Erica Liu Williams noticed that there was a lack of “clean” label granola available on the market, she took matters into her own hands and decided to create her own.

Erica is a former techie and Olympic Trials swimmer, entrepreneur, food lover, and self-proclaimed “health nut”. She is passionate about health and set out to create a healthy, great-tasting granola which met her dietary needs.

This week Erica joins G. Steven Cleere to talk about the meteoric rise of Erica’s Gr8nola granola, how she dealt with the rapid growth of her company, and what the future may bring for the Gr8nola brand.

[2:27] The origin of the product and company of Gr8nola

[3:20] What is meant by “clean” ingredients

[5:11] The move to food service via supplying tech companies

[6:25] How Erica got connected to Google

[8:25] How Gr8nola handled the challenges of production during early growth

[15:20] The difficulties of approaching distributors 

[21:25] Pricing product and the pains of early growth

[27:15] Erica’s experience selling on Amazon

[34:02] Tips from Erica for those starting their journey into food

[39:38] What’s next for the Gr8nola brand

Subscribe and Listen on:

iTunes

Gr8nola.com

Erica Liu Williams LinkedIn

Kitchen 2 Shelf 

About Me

NexxtLevel Marketing

Choosing healthier food options is something we should all be doing for our well-being and long term health. Sometimes, however, products labeled as “healthy” can contain hidden ingredients which aren’t so good for you. 

When Erica Liu Williams noticed that there was a lack of “clean” label granola available on the market, she took matters into her own hands and decided to create her own.

Erica is a former techie and Olympic Trials swimmer, entrepreneur, food lover, and self-proclaimed “health nut”. She is passionate about health and set out to create a healthy, great-tasting granola which met her dietary needs.

This week Erica joins G. Steven Cleere to talk about the meteoric rise of Erica’s Gr8nola granola, how she dealt with the rapid growth of her company, and what the future may bring for the Gr8nola brand.

[2:27] The origin of the product and company of Gr8nola

[3:20] What is meant by “clean” ingredients

[5:11] The move to food service via supplying tech companies

[6:25] How Erica got connected to Google

[8:25] How Gr8nola handled the challenges of production during early growth

[15:20] The difficulties of approaching distributors 

[21:25] Pricing product and the pains of early growth

[27:15] Erica’s experience selling on Amazon

[34:02] Tips from Erica for those starting their journey into food

[39:38] What’s next for the Gr8nola brand

Subscribe and Listen on:

iTunes

Gr8nola.com

Erica Liu Williams LinkedIn

Kitchen 2 Shelf 

About Me

NexxtLevel Marketing

Shelf space in grocery and retail stores is a limited resource. For brands and product creators, it is a constant struggle to land and maintain a spot on those shelves. 

If the shelves in retail stores are always full, how do new products break into that limited space? 

Joe Millea has a passion for finding those opportunities for brands that want to disrupt the market.

Joe Millea is an experienced CPG professional, knowledgeable about a wide array of expertise in emerging food and beverage trends, opportunities, and brands. Joe has a great career growing brands both large and small.

This week Joe joins G. Steven Cleere to talk about the passion Joe has for working with emerging brands, what brokers are and why they are beneficial. 

[03:31] How Joe discovered his passion for working for smaller brands after working for large companies

[08:48] Innovation is an easier and quicker process in smaller companies

[10:10] A bit of history on Joe’s experience in the broker space

[15:11] The new strategy Joe implemented to focus on emerging brands instead of legacy companies

[20:06] Joe’s criteria for identifying successful emerging brands

[27:00] The difficulty of introducing a product into a new section of retail stores

[30:45] Introducing new products in new niches carries a risk for retailers and a high failure rate

[33:45] The CBD trend and the state of that new supplement

[42:43] What does a broker do?

[46:10] When the best time is to hire a broker, and how the relationship with them is maintained

[52:43] You need to be prepared to handle the growth which the broker brings

[54:30] It is very important to make the most of the opportunities when they come

Subscribe and Listen on

iTunes

Impact Group

Joe Millea LinkedIn

Kitchen 2 Shelf 

About Me

NexxtLevel Marketing

Shelf space in grocery and retail stores is a limited resource. For brands and product creators, it is a constant struggle to land and maintain a spot on those shelves. 

If the shelves in retail stores are always full, how do new products break into that limited space? 

Joe Millea has a passion for finding those opportunities for brands that want to disrupt the market.

Joe Millea is an experienced CPG professional, knowledgeable about a wide array of expertise in emerging food and beverage trends, opportunities, and brands. Joe has a great career growing brands both large and small.

This week Joe joins G. Steven Cleere to talk about the passion Joe has for working with emerging brands, what brokers are and why they are beneficial. 

[03:31] How Joe discovered his passion for working for smaller brands after working for large companies

[08:48] Innovation is an easier and quicker process in smaller companies

[10:10] A bit of history on Joe’s experience in the broker space

[15:11] The new strategy Joe implemented to focus on emerging brands instead of legacy companies

[20:06] Joe’s criteria for identifying successful emerging brands

[27:00] The difficulty of introducing a product into a new section of retail stores

[30:45] Introducing new products in new niches carries a risk for retailers and a high failure rate

[33:45] The CBD trend and the state of that new supplement

[42:43] What does a broker do?

[46:10] When the best time is to hire a broker, and how the relationship with them is maintained

[52:43] You need to be prepared to handle the growth which the broker brings

[54:30] It is very important to make the most of the opportunities when they come

Subscribe and Listen on

iTunes

Impact Group

Joe Millea LinkedIn

Kitchen 2 Shelf 

About Me

NexxtLevel Marketing

In the world of food, one thing is generally considered to be so consistent it is almost law: tasty food is usually bad for you. There is an obvious flip side, as well. Healthy food, to many people, just doesn’t taste very good.

Enter the ledidi berry and entrepreneur Hank Watt.

The innocent little ledidi berry does something wonderful and unexpected: it takes foods and drinks which are normally sour and gives them a very sweet taste. Imagine eating a lemon like it was an apple but without any sour face.

Bitter, bland green juices with no added sugar that have an unpleasant taste? Now they taste like the sweetest candy. For the first time, the berry revolution is becoming affordable thanks to this week’s guest, who hopes to use his product to help people live a more healthy lifestyle while still enjoying the foods they eat. 

Hank Watt is co-founder and owner of Nature’s Wild Berry, the company bringing this magical berry to the world for an affordable price. This week Hank joins G. Steven Cleere to discuss how he found the berry, how it helped him become a healthier person, and why he likes to use Amazon as the primary market for his product. 

[01:00] Introduction for Hank Watt

[02:52] Background on Hank and the new trend towards viewing food as medicine

[06:45] The ledidi berry that makes healthy food taste sweet

[08:45] How Hank used the berry to replace sugar and lose 80 pounds

[11:10] The berry is an anti-additive, you don’t add it to your food.

[17:20] The format and packaging for Nature’s Wild Berry

[18:40] There are no added chemicals to preserve the health benefits of the berry

[19:42] How Hank and Nature’s Wild Berry keep the berry fresh

[21:02] Strategically reducing the cost-per-serving for the 

[25:30] The eCommerce approach Hank took, and why he mainly uses Amazon

[33:02] The terrible diet of the average American, and how Nature’s Wild Berry can help

[35:50] Future plans for the company, and why outside investment might be a great idea

[41:10] Some foods and drinks which are greatly enhanced by the berry

[43:10] Where to find the product online

[43:38] Hank’s background and work history before becoming an entrepreneur

[48:29] The story of how Nature’s Wild Berry was started

Subscribe and Listen on:

iTunes

Nature’s Wild Berry

Amazon Store

Hank Watt LinkedIn

Kitchen2Shelf.com

About Me

NexxtLevel Marketing