In this episode, Seth Matlins, managing director, Forbes CMO Network, talks with Tim Ellis about creative courage, marketing to and with the Commissioner and owners, and how to both focus on and transcend the game.

In the episode, Ellis tells the story of how Volkswagen’s 2011 Super Bowl ad, "The Force", came to be. And how it almost didn’t. See the spot that’s been credited with changing Super Bowl advertising here: https://www.youtube.com/watch?v=qpL_DcT6ko8

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