Listen on:

Apple Podcasts

Google Podcasts

Podbean App

Spotify

Amazon Music

Tunein + Alexa

iHeartRadio

Player FM

Listen Notes

 

Transcript

 

 

 

 

Greg Marshall  0:00  Let's talk about right before we always we almost get our topics from our pre talk, basically before we hit record, so they were talking about algorithms and bundles, and you know, just kind of do things differently. So let's kind of first start off with, let's actually talk about the bundles that you're telling him with Gary Vee. Oh, okay. Let's actually start with that. Okay. I think that that's super important, because there's a huge lesson and what he did, which was, he made an unbelievable unique, exclusive offer to accomplish a certain goal. Now go ahead and share with us. Yeah, that was

Blake Beus  0:40  Yeah, so so if you don't know who Gary Vee is, you're living under a rock, but that's okay. It's fine. He's He's a social media guy. He's got a bunch of books and things like that. He's got a new book launching that I honestly don't even know the name of the book. It's like 1212 and a half something. Yeah, and has something to do with business and marketing. But I've seen a lot of news articles talking about how Gary Vee sold a million dollars worth of his books book in 24 hours, because he offered an NFT to two people that that bought the book. And if you're not familiar with an NFT, not to go to off in the deep end, but it's basically a digital asset. It could be a video or an image or something like that, and your ownership is is granted through blockchain technology. And there's several different marketplaces out there. And I don't want to dive in deep to the technicalities of that, but that's essentially what it is. But it's a digital good. And so what how he structured his offer is if you you bought 12 books, you he would give you one of his new NF T's, which I think is literally just an image. Yeah, I mean, I think I think that's all it is. NFT is you would get one of these NF T's for free and your ownership would be verified through again the blockchain. So it's like an image plus this like blockchain thing. And it's a buzz buzz phrase. So but I've seen a ton of people just gush over Gary Vee for for using a new way to use NF T's and yada yada, yada, yada, but, but for me, I don't feel like that was the magic of the offer. And I feel like the magic of the offer was, he sat down and thought, I want to sell more books. But people usually only buy one book at a time. Like how many how many times? Have you bought more than one of the exact same book Greg like never I never do. I never never I mean, maybe maybe I'll buy an extra a year later and give it to someone

Greg Marshall  2:34  as a gift. Or I'll do maybe an audio that yeah, full extent. That's the full

Blake Beus  2:39  extent, right. And that's what that's how most people consume books because their books, Gary Vee came up with a plan to get the same person to buy not one or two or three books, but 12 at a time, by giving them something, this digital asset that literally costs him nothing to give them. Yep. That's the magic to me. And I feel like that magic can happen to many, many, many other businesses without having to dive into the NFT space, because that can be kind of overwhelming for some people or whatever. But I thought that was fascinating. Like, yeah, I

Greg Marshall  3:16  think, kind of the uniqueness of that offer is it's obviously well thought, as far as wanting to hit the number one book selling lists, right, knowing the knowing the rules of the game. Yeah, right. That's what I think he's very good at is dissecting the rules of the game, and then maximizing his opportunities within those rules, right. So number one, he's gonna sell even more books, because not only did he do pre order of 12 books at a time, right, which gets him a million copies. But those numbers will also impact his, you know, near Times bestseller list, which will place him number one, in all the