Wil Lee, like a lot of us, was skeptical about NFTs when he first heard about them...but less than a year after creating his own NFT collection, the littles, the Vancouver entrepreneur has struck a deal with TIME Studios to create an original children's series based on his IP.

We welcome Wil to this episode of Broadcast Dialogue - The Podcast to talk about his meteoric success in the space, and why broadcasters and producers should be paying attention to the hype around web3.

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