Brenden Escott sits down with longtime NHL analyst John Shannon to dig into the shifting North American sports media landscape, sparked by a recent Awful Announcing article on how the NHL could benefit from TNT potentially losing NBA rights and ESPN stepping away from MLB. What does this mean for hockey’s broadcast future, both in the U.S. and Canada? Could the NHL become a bigger television priority, and how might fans experience the game differently if networks reallocate resources? John brings his decades of insight on rights negotiations, broadcaster strategies and the evolving value of hockey in the sports media marketplace.

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