How is “wellness” defined in senior living? According to Brenda Bacon, founder & CEO of Brandywine Living, it’s about providing residents safety, protection, and happiness—and making every day worth living. Brandywine Living started while the senior living industry was still in its infancy and has put resident well-being at the forefront since day one. Bacon joined NIC Chief Economist Beth Mace to discuss how Brandywine’s leadership adjusts offerings to meet the needs of residents in its 30+ communities, how the company works to make life more exciting for the older adults it serves, and why seeing every challenge as an opportunity is key to succeeding in the industry.  

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