“We’re going beyond just contact center AI—this is CX-first orchestration across the entire enterprise,” said Elizabeth Tobey, Vice President of Marketing at NICE, as the company recently revealed its latest innovation—CXone Mpower Orchestrator—and walked away with two top honors at Enterprise Connect 2025: Best CX Innovation and Best of Show.

In a live Technology Reseller News podcast, Tobey shared how CXone Mpower Orchestrator marks a new era for enterprise AI—one that is measurable, scalable, and tied to tangible outcomes.

CXone Mpower Orchestrator is built around an AI-powered co-pilot design that allows organizations to analyze, automate, and optimize workflows across the full customer journey. “It’s not just about improving one part of the customer experience,” Tobey noted. “It’s about connecting the front office and back office, and turning insights into immediate, scalable action.”

The result is greater agility and faster time-to-value, with automation tasks that once took days or weeks now completed in minutes. Critically, CXone Mpower Orchestrator also features a continuous feedback loop, even when tasks are escalated to live agents. “Every facet of the organization gets better through this data,” said Tobey. “This is AI moving from hype to highly functional.”

Tobey emphasized NICE’s commitment to a CX-first philosophy, noting that the platform touches every part of the business: from sales and marketing to fulfillment and support. “Customer experience and customer service incorporate the entire business,” she said. “Every interaction matters—and that’s what we’re connecting.”

Beyond the enterprise, the launch presents new opportunities for NICE’s global partner network. “Partners are seeing this as a way to help customers move faster,” Tobey shared. “And they’re excited to be part of it.”

The announcement also coincided with a milestone: the eighth anniversary of Amazon Connect, originally launched at Enterprise Connect in 2017. For NICE—and for Tobey, who was part of that original AWS launch team—it’s a full-circle moment that reflects how far CX technology has come.

Learn More

Explore CXone Mpower Orchestrator and NICE’s full suite of AI-powered CX solutions at NICE.com.

#NICE #CXone #EnterpriseConnect2025 #AI #CustomerExperience #Automation #CXInnovation #ContactCenterAI #WorkflowOrchestration #ChannelPartners #DigitalTransformation