In this episode, Michelle breaks down why cold outreach often feels like pushing a rope and why better emails, more personalization, and higher volume don’t solve the underlying problem.
You’ll learn how to shift from chasing buyers to becoming findable before they’re ready to hire, using a pull-based business development system built around how consulting clients actually buy.
We cover:
Why cold outreach is fundamentally a timing problem
The difference between push and pull business development
How an Opportunity Engine builds trust before the first conversation
Why your Core 200 is more valuable than a large cold list
How a Wedge creates a lower-risk path into a consulting engagement
What to do with your business development time instead of cold outreach
The goal isn’t less business development. It’s putting your effort into assets and relationships that compound over time.
Join our Opportunity Engine Intensive. In just 3 weeks, let's nail down the problem you solve, who you solve it for, and the unique way only you can do that, so prospective clients see how you think. We start in a few days: https://boutiqueos.com/opportunity-engine-intensive
If you'd like to schedule a conversation to see how 1:1 advisory work can help your firm, do so here: https://nicheconsultinggrowth.com/call
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Or sign up for our FREE 5-day email course on how consultants break the feast or famine cycle: https://5day.boutiqueos.com/