Finding Your Niche: Leyla Holmes on Scaling a Coaching Practice | The Coach Trap Podcast

Most coaches struggle because they try to serve everyone. Leyla Holmes knows that pain—and the breakthrough that comes from narrowing your focus. In this episode, she sits down with Greg Styan to unpack how early-stage founders require a different coaching approach, and why defining your niche can transform your business.

We dive into:

Leveraging your past experiences as competitive advantages

Training social media algorithms through strategic, authentic engagement

Building a personal brand that connects, not just sells

Shifting from lead magnets to community building for sustainable client acquisition

Balancing intuition with strategy for smarter business decisions

Lessons from early mistakes that shaped a thriving practice

If you’re a coach struggling with positioning, audience growth, or narrowing your focus, this episode gives you an actionable framework to rethink your business strategy.

👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap