When we try to be real estate professionals who serve everyone, we become ones who serve no one. 

Alternatively, when we harness the power of brand focus by defining a specific niche and going ALL-IN on hearing, understanding, speaking to, and serving them, our brand gains traction. We become known for something and gain traction in the minds of those we have chosen to serve. 

Yet the question remains, "What niche should I choose, and how can I focus on that niche without missing out on other important opportunities outside of that niche?"

We'll answer this question and more with Lauren Pain, a top real estate agent out of the Dripping Springs, Texas, market (@drippinginrealestate).