2 Regular Guys Talking Decoration and Personalization

Niche Markets in the Digital Age


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Please find some links and notes from the 2 Regular Guys Podcast. Niche markets are one of the 2 Regular Guys favorite subjects, and this week we are going to target specifically digital decorators. Maybe you have that shiny new toy and it is just sitting. Let's get that tool to work making money. We will share many of the experiences and niches along with the how and why to get your creative juices flowing.

Sponsored by: SGIA.orgThreadX - Palm Springs, CA February 25-28, 2018

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!
Shout Outs

* Tamir and Maxie Garb of  ‎T Max Tshirts in Israel
* Steve Ratliff from Ink Slide in Bakersfield, California

Niche Markets in the Digital Age
We’ve talked many times on the show about niche markets, but today we want to be more specific and discuss markets for digital decorators.

Terry: What DTG is capable of producing. Short runs, full color images, repeatability. Products best suited to DTG are 100% cotton t-shirts, high cotton content sweats, baseball caps,  jeans, artist canvas.

Adam McCauley · 16:06 Moving forward with DTG machines will there be a machine that will have the ability to print on poly pieces in the future.

Aaron: What Sublimation is capable of producing… Similar to DTG, but with one less color, but MUCH more durability. Plus NO Hand. Becomes part of the substrate. Needs Polyester and a white base to start. Lots of Garments (Ever hear of Under Armour) but so much more too. Hard Goods, Mugs, Cell Phone Case, Photo Panels, Mouse Pads. Not enough time to list everything.

Adam McCauley · 18:18 I read that Vapor is or was working on colored apparel that is able to have sublimation applied to it instead of just white apparel. Is that common yet or is that something still being tested.

Aaron: Based on capabilities, who are some potential niche markets?
Martha Taylor · 21:26 I am at the control pa...
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