Host Skyler Irvine is joined in the studio today by Mike Arce, CEO & Founder of Loud Rumor, a 7-figure advertising agency specializing in the fitness industry, and host of The GOAT Show Podcast where Mike interviews other entrepreneurs who are the tops in their fields. “If you don’t sacrifice for what you want, then what you want will be the sacrifice." About Mike Arce (Pronounced R-C) Mike is the CEO & Founder of Loud Rumor, a 7 - figure advertising agency specializing in the fitness industry. He credits his success to coaching, mentors, and books. In any career… entrepreneur or not, ad agency or not… if you want more than what you’ve got, then you’ve got to expect many hard days (sometimes in a row for a long time). Most people can’t get to their potential because they give up when it gets too hard. That’s the point where you work harder. Because once you break through that wall… the competition is way easier as many have given up like you almost did. Plus, the confidence to breakdown more walls and not give up once you’ve already done it is at an all-time high ------------------------------ Show Notes: ------------------------------ -What were your expectations when you began, and how have they changed over the last 2 years? -Has your interview style or preparation changed or evolved? -Where have you seen the most success in growth, youtube? Facebook? Instagram? Other? -What are you most excited about right now in the digital marketing space. -What APP do you use the most on your phone? -What is a common misconception about you? -What do you feel is the most common mistake businesses make in their digital marketing? -If you can only pick one type of content to share your message with the people who matter, what type of content would you chose? Video? Music? Book? Ebook? Instagram Post? -What is something that you think is insanely undervalued right now? Could be monetarily or attention based. -When it comes to video: how much prep and research do you like to do, or do you prefer to just start creating and figure it out as you go? -When you are hiring your team, how much are you involved, and what do you look for when hiring. For more show notes and links to topics and items discussed, visit SkylerIrvine.com/podcast