Niche, Please!

Ryan Michler is the beard behind "Order of Man." It started out as a podcast and has grown to a tribe of over 33,000 men working together everyday to become better with the mantra of "Protect, Provide, Preside." You can find Ryan and everything he's doing at orderofman.com and @orderofman anywhere on social media.

Samuel is a master marketing and social media influencer. He has spent his career successfully building brands for other people and has really enjoyed building his own through his blog, The Frenchy Toast, and his company PublicPR. Samuel knows what it takes to create a great brand, and he believes in engagement over just followers. Creating a community is extremely important to him and works very well for his personal branding. He features fashion tips, travel guides, lifestyle hacks, and more, and brings an authenticity to the table that is undeniable. His ability to engage an online community is unmatched and I was so grateful to be able to speak with him about his experiences, and what personal branding means to an expert like him.

Caitlin is a charismatic and intelligent lifestyle blogger and social media influencer. She grew up in Park City, Utah where her father was a lawyer and she had always looked up to him. She graduated from the University of San Diego School of Law and currently lives in Phoenix with her husband Ben. Caitlin started blogging in her third year of Law School and upon graduating decided to pursue it full time. She is now inspiring individuals around the world with her Lifestyle Blog: "The Dash of Darling." Caitlin is extremely passionate about sharing her creativity and lifestyle tips with fellow "Darlings." Her beloved husband takes all her photos, and she does all of the editing. She carefully caters to each audience on every platform she uses which has been a huge factor in her success. We dive into all of the hard work it takes to build your brand online and what it's really like behind all the glitz and glamour. Caitlin shares the struggles and triumphs of building her brand, as well as where she plans to take it in the future on this episode of the Skyler Irvine Show.

Here is a talk I gave to a room of Realtors at My Home Group on Creative Strategies for Video and Social Media Marketing. This talk was mostly an introduction to broad strategies and the reasons to invest in video marketing for small businesses.

Wendy Hernandez has been a successful family law attorney in Phoenix, AZ for over 20 years. She has a true passion for helping families through hard times and keeps everyone's best interest at heart. As Wendy began to witness more and more heartbreaking results in the courtroom, she was motivated to create an endless stream of online content to share her knowledge with those in need. Wendy started to frequently see people in the courtroom who had good cases but were getting horrible results. They were losing time with their kids and ultimately losing the fight. This was not always in the best interest of the family so she felt compelled to do something to help these people.  Her online program called Command the Courtroom teaches people how to build their own custody case. This provides those who may not be able to afford an attorney with the knowledge they need to have a fair fight in the courtroom, at a much lower cost.  About a year ago, Wendy began to put one video a week onto YouTube answering the most common questions that she is asked. In that short period of time, Wendy has surpassed over 250,000 views on her videos and has helped countless people have a fair chance in the courtroom. Skyler and Wendy dive into her methods and how it has helped her business thrive.

Jesse Lobell is a Master Digital Content Creator, and the founder of Nintendo Story on Instagram. Nostalgia at it's finest, Nintendo Story brings childhood memories to life in video form. Jesse's innovative way of sharing these stories is unforgettable and extremely entertaining.  Like any film maker, Jesse got started at a young age with the family camera. He grew up during the boom of YouTube and he was heavily inspired by all of the content being created there. In high school he started making videos professionally and got a job as soon as he graduated. Since then he has been helping companies with video marketing and working on projects of his own passion.  His work prior to Nintendo Story consists of Music Videos, Short Films, and cinematic ventures of all kinds.  He recently partnered with Short Shorts With Short Leash, an outdoor multimedia experience in Phoenix that shows films, serves hot dogs, and would not be complete without live music. Jesse created a 5 Minute Nintendo Story for the event. In addition to all of this awesomeness, Jesse has been a part of the Arizona Film Maker Showcase,  and The Scottsdale Short Film Festival!  In this episode, Jesse and I talk about the E3 conference and what it means for the future of Nintendo.  E3 is the pinnacle gaming conference event of the year where major developers in the industry gather for a weekend in LA to reveal what’s to come for their products.  Instagram: @jesselobell (Personal) @nintendostory (Nintendo Stories) Youtube: https://www.youtube.com/channel/UCJhr5mZbae92nalD_8Tql-A

Kolby Kolibas (aka Kolby Kay) is the Founder of The Healthy Primate and Simple Money Methods. Both companies work to better the lives of individuals around the globe. He also founded Meltdown In The Desert - coming to Phoenix this summer, June 24th and 25th! This social media and entrepreneur event brings together some of the industry’s top leaders across business, marketing and social media. Check out all the event has to offer at: https://meltdownevent.com/2017 Kolby is an Entrepreneur, Author, Social Media Influencer, Global Marketing Expert, Father, Husband & Revolutionary Against Average. He spent over 15 years in corporate America as an executive running sales and marketing for companies such as IBM, Hewlett Packard, Microsoft, Dell and many others. Kolby has advised, built and partnered with hundreds of startups that have generated millions of dollars in revenue over the past 10 years. Helping entrepreneurs take ideas to revenue, Mr. Kolibas specializes in sales process, market penetration, social media and taking actions that produce results. He is often referred to as the Entrepreneur’s Entrepreneur. As CEO & Founder of The Healthy Primate his belief system is that all people have a dream to do something that leaves an impact. His goal is to help as many people unplug from the “matrix” as possible to create a life they love versus one they feel has already been pre determined. His research on stress & stress management has been featured in numerous publications as well on radio and television. Kolby created a best selling custom stress supplement based on two years of intense study, research and documentation. Helping people around the globe break free from stress and anxiety is still a top priority. Their nationwide ad campaign has generated millions of views and engagements across social media. National Commercial: https://youtu.be/Fb-N57z_7ak Website: www.thehealthyprimate.org Taking over two decades of combined business and marketing experience, Kolby partnered with global e-commerce expert John Quick to form Simple Money Methods. The basis of this platform is to help the average person make supplemental income with a series of step by step videos and how to guides. These critically acclaimed courses have helped people around the globe make extra monthly income. The courses range from buying and selling books, retail triage to creating a clothing line for under $99.00. The impact of these courses has generated hundreds of thousands of dollars using house hold items in less than six months collectively. Site: www.simplemoneymethods.com

Jeff Thornton is the CEO of Thornton Consulting, Inc. Thornton was born the youngest of six (6) children to Captain Robert and Dina Thornton and raised in Alamogordo, NM. He comes from an Air Force family and played in organized football from the 7th grade through the end of his college career. He had signs of becoming an entrepreneur as a kid by making skateboard wax for local skaters in his community. Thornton attended Alamogordo High School and went on to graduate Magna Cum Laude with a bachelor’s degree in Computer Science and Mathematics for New Mexico Highlands University in Las Vegas, NM in 2011. After graduation from college in 2011 Thornton went to work for Los Alamos National Laboratory as a software engineer. Through his experience working with the government he decided that this wasn’t a path he wanted to follow. In 2012, Jeff was hired to work for SAP America and relocated to Newtown Square, PA. Thornton excelled in his career at SAP. He was awarded the top consultant and was invited to the prestigious SAP Winners Circle. In 2015, Jeff founded Thornton Consulting, Inc; a tech focused software development company specializing in EH&S. He wanted to take a shot at becoming an entrepreneur after realizing he wanted more. He worked with the top Fortune 500 companies across several industries with a focus on Oil & Gas. In November 2016, Jeff decided he wanted to focus on a field he was more passionate about and shifted his company from consulting to app development & digital marketing. He hired his business coach Carter Thomas, owner of Bluecloud Solutions based in San Francisco, to help guide him in his new ventures. Jeff is now focused on creating apps and digital products for the Health and Fitness industry.

AJ Richards is a former Army Sergeant and an inspiring entrepreneur. He is a husband and father to his wife and three girls, and the CEO/Founder of Rush Club Nation. Fight Club meets cross-fit in this ultimate fitness challenge. Engaging, entertaining, inspiring, and 100% kick ass - Rush Club features the fitness elite going head to head in this single elimination functional fitness competition. He also owns Rush Club Human Performance Center gym. This is not your typical workout facility. Rush Club HPC offers their members nonpareil coaching, incredible inspiration, and a close knit community to help them stay motivated. We go deep with AJ to see what makes him tick beyond Rush Club. From growing up in a small town and learning to believe in yourself to how to have a better relationship with your spouse. We also touch on how to be aware of unrealistic expectations in life and relationships. AJ also shares his experience with us of turning to traditional plant medicine and his experience with ayahuasca and micro dosing to help him better work through the hard times in his past. You can find AJ at: Facebook: https://www.facebook.com/abenadi (Personal) https://www.facebook.com/rushclubhpc/ (Gym) https://www.facebook.com/rushclubnation/ (Competition) Instagram: @1_ajrichards (Personal) @rushclubhpc (Gym) @rushclubnation (Competition) His gym can be found at: https://rushclubhpc.com/ Rush Club can be found at: https://rushclubnation.com If you would like to submit an application to compete in Rush Club, you can do so at: http://www.rushclubcombine.com/

"Art and racing. Racing and art. There is not one without the other. One in the same." - A quote from Stephen's book "The Painted Warrior." Stephen is a graphic designer, author, and obstacle course athlete who has set himself apart from the norm through his passion for art. He is known in the obstacle course racing community as "The Painted Warrior" as he stands out in the crowd with his upper body coated in amazing art specific to each race. Stephen has been featured in the documentary, "Rise of The Sufferfest" and has his own documentary in the making. He earned the "Trifecta Medal" in the Spartan Race Series and gained his rite of passage in the community. Stephen has brought the art and racing communities together through his expressions and has inspired individuals who share his passion for both. Stephen brings a whole new meaning to the concept of "Going Hard in the Paint" - listen to learn more about the obstacles he faced as a new racer, and how he persevered and grew his brand. We dive into everything from where the painting began to how he prepares for each race. Go follow Stephen at: Facebook: https://www.facebook.com/stephen.sinek & https://www.facebook.com/ThePaintedWarrior/ Instagram: @STEPHENSINEK You can also support Stephen at his website: http://thepaintedwarrior.com/