On today's episode, I discuss how niche brands can compete with huge companies, then eventually become huge companies themselves.
Show Notes:
- How Brand that niche well, live well
- When its time for brands to 'pivot'
- Successful brand pivots: Under Armor, Lululemon, Amazon
- Failed brand pivots: Kodak, Blackberry, Circuit City
- Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM
- Facebook adds their name to WhatsApp, Instagram and Occulus
- Apple tries to brand "Privacy" - GM's answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric
Connect with me:
Submit your questions to [email protected]
Subscribe on Apple Podcasts: http://bit.ly/SkylerIrvinePodcast
Subscribe to Podcast on YouTube: http://www.youtube.com/skylerirvinepodcast
Instagram: http://www.instagram.com/SkylerIrvine
Spotify: https://open.spotify.com/show/4No4ufVpqknCO1THma9kOL
Linktree http://www.linktr.ee/Skyler