In this episode, Penny is getting her niche vibe on with Debbie Edwards. A strategist, entrepreneur, speaker, investor, and performance coach working globally with entrepreneurs, CEO's and senior executives. Debbie has years of experience in growth strategy and cultural change working with teams and individuals on strategic performance through gentle leadership.

Debbie has developed a body of work around the liberation of human beings in the workplace. First as the Founder of Edtech startup FDisruptors, a tech platform designed to increase diversity in tech, and now as a performance and transformation coach enabling entrepreneurs and CEO's to create the life that they want through the powerful gateways of gentleness and radical self love.

We talk how niching down allows you to do what you want to do – how you want to do it. 

SHOW NOTES:

https://www.instagram.com/_debbieedwards_/

https://www.linkedin.com/in/debbie-edwards-lovepioneer/

In this episode, Penny is getting her niche vibe on with Paulette Eldridge. Health, fitness, and executive coach. Paulette comes with the lived experience of the executive corporate world, raising a family of three and a career change at 50. We discuss her steps to create this new path for herself at the age of 50 and how niching down helps deepen her work with her clients. 

She knows first hand what's possible and needed to make these changes later in life. Walking the walk and talking the talk. Paulette is a multi-discipline recreational athlete, who participates in endurance running, cycling, and hiking events throughout the year. Passionate about the benefits of strength, interval, and agility training to remain strong, powerful, and injury free, to achieve personal goals regardless of the aging body.

Follow Paulette:

https://www.pauletteeldridgecoaching.com/

https://www.instagram.com/pauletteeldridgecoaching/?hl=en

https://www.linkedin.com/in/paulette-eldridge-75b38716b/?originalSubdomain=uk

Book recommendation 'The Untethered Soul':

https://uk.bookshop.org/p/books/the-untethered-soul-the-journey-beyond-yourself-michael-a-singer/136767?ean=9781572245372

Follow me:

https://www.instagram.com/penny___lee___/?hl=en

https://www.linkedin.com/in/penny-lee-/

In this episode, Penny is getting her niche vibe on with Suzy Darke. A somatic coach, Suzy helps smart, sensitive women create brave change in their lives and businesses. Penny and Suzy discuss finding your own path as a highly sensitive person, trying to find spaces that fit that often ends to creating your own, and how our wiggly paths often come full circle as we make it to mid-life.

https://suzydarke.co.uk/

In this episode, Penny is getting her niche vibe on with sales and business mentor Sara Dalrymple. With sales experience spanning both corporate and the small business community, Sara works with clients to grow your business, without selling your soul'. Her vibe is very much about sales without the 'ick' and making your business suit your lifestyle - not the other way around.After climbing the corporate ladder, Sara talks us through the steps she took once stepped off the ladder. How she came to realise her sales superpowers were needed. An advocate for niching down to improve your sales we discuss how her latest path appeared and how there is another way.https://www.saradalrymple.co.uk

In this episode we discuss trusting your gut, holding your nerve and playing the long game when it comes to finding your niche. Penny is niching down with type-twisting artist and designer Dani Molyneux, founder of Dotto® – a studio, a store, a person and more. Working with clients who have something to say, Dani's work features powerful messages through playful type. Bringing change through words, purposeful play and typography for thought. 

https://www.dotto.studio/

SHOW NOTES:

Mark Howe: https://markhowe.co.uk/

Laura Boast, Conscious Made: https://www.consciousmade.co.uk/

Rick Rubin: https://www.youtube.com/watch?v=h5EV-JCqAZc

Joy Harjo: https://uk.bookshop.org/p/books/crazy-brave-a-memoir-joy-harjo/2878722?aid=11650&ean=9780393345438

Brené Brown: https://brenebrown.com/podcast/brene-on-day-2/

Dotto® Take Up More Space: https://www.dotto.studio/store/p/take-up-more-space

Dotto® Tiny Guides:  https://www.creativeboom.com/inspiration/-dottos-tiny-guides-are-beautifully-designed-little-peeks-at-lovely-places/

Design Manchester: https://designmcr.com/

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Find out how you can niche down on your business with Penny Lee https://thebranddirectoress.com/

This episode Penny is niching down with analogue film photographer Jim Marsden. Born In The Rossendale Valley, Lancashire Jim grew up with a love of the landscape and a curiosity for people. Clients range from The Do Lectures, Paynter Jackets to BMW,

'I always thought that I wanted to do something that was slightly different and to do it in a way that made me really happy. With a process that just felt right– that just made sense to me.' – Jim Marsden

https://iamjim.co.uk/

SHOW NOTES: 

Millican video: https://vimeo.com/213643782embedded=true&source=vimeo_logo&owner=9983036

Irving Penn: https://irvingpenn.org/

Bruce Weber: http://www.bruceweber.com/

Richard Avedon: https://www.avedonfoundation.org/the-work

Marilyn photograph: https://www.moma.org/collection/works/128614

Babs soundtrack: https://open.spotify.com/album/7I93ZrmODMfvBsjuxPnsqs

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Find out how you can niche down on your business with Penny Lee https://thebranddirectoress.com/