Simon Cohen is the Founder and CEO of Cohen Handler, one of Australia’s largest and most respected buyer’s agencies.

In this conversation, Simon shares with Matt Purcell the hard truth behind the buyer’s agent industry, and the negotiation strategies that have helped his clients secure billions of dollars in property.

Key Topics00:00 Intro

02:00 Why Simon Started Cohen Handler During the GFC

05:13 Is Being a Buyer’s Agent the New “Get Rich Quick” Trend?

08:44 How To Tell If A Buyer’s Agent Is Good Or Bad

11:19 Are Most Buyer’s Agents Overpaid?

14:04 Why Simon Thinks 85–90% Shouldn’t Be In The Industry

16:46 The Real Meaning Of Brand In Business

20:25 Why Marketing Doesn’t Build A Brand

22:35 Simon’s Negotiation Masterclass

27:03 Why Most Deals Happen Off-Market

28:42 The Reality Of Building A Business From Scratch

30:28 The Pressure That Drove Simon To Succeed

33:39 Why Financial Freedom Was His Real Goal

35:35 The Truth About Running A Buyer’s Agency

38:26 What Makes An Elite Buyer’s Agent

40:28 What Destroys Agencies As They Scale

42:21 The Future Of Buyer’s Agents In Australia

43:24 The Myth Of Property Portfolio Flexing

45:42 What’s Next For Cohen Handler

Build Your Brand With with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

Connect with Matt Purcell

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard.

Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success.

You'll hear about the Three M’s that shape strong personal brands, the importance of defining your mission, and why becoming the source of information in your industry can set you apart.

The discussion also dives into the business side of branding, covering topics like in-house personal branding and paid marketing investment. Simon sheds light on the role of a marketing manager, the undervaluation of creativity, and what truly makes the best-performing ads.

Enjoy the episode.

Chapters

0:00- Introducing Simon Beard

1:30 Why Simon chose Personal Branding? 

6:30 The Journey is Everything 

8:20 The Three M’s 

12:30 Define Your Mission 

16:20 Be the Source of Information 

18:00  Sponsorship

19:00 In-House Personal Branding

23:30 Paid Marketing Investment

28:20 The Role of the Marketing Manager

32:40 Creativity has been Undervalued 

35:00 What are the Best Performing Ads? 

39:00 The Simon Beard Brand 

46:00 Outro 

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

On this episode of Niched, Matt sits down for a chat with Australian comedy legend Dave "Hughsey" Hughes.

Together, they'll delve into the fascinating world of stand-up comedy, exploring both the creative and business sides. Hughsey share’s his personal process, revealing how he tests and refines his jokes. You'll hear about the inevitable failures and triumphs that come with being a comedian, and how they can impact their performance.

The conversation will also touch on the importance of a positive mental attitude when pursuing any worthwhile goal, including the seemingly impossible task of making people laugh for a living.

Enjoy the episode.

Chapters:

0:00 - Introducing Dave Hughes

2:00 - The addiction of making people laugh

4:20 - Hughesy’s First Gig

9:00 - You HAVE to choose who you want to be (Responding to Feedback)

13:00 - Will you pay me to be funny??

17:40 - Hughsey on Hey Hey It’s Saturday

19:00 - Testing Jokes & Journaling

21:40 - A message to Hughesy’s Cab Driver

24:18 - “Stand up Comedy is my Jam”

27:00 - Life is Utterly Ridiculous

28:48 - How important is it to be marketable?

30:00 - The Comedian Career Ladder

37:00 - You’ve got nothing to lose in life so live in the now!

42:00 - Tips for Entering Comedy

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

This week on Niched, Matt sits down with the Global Pastor of C3 Church, Pastor Phil Pringle.

Matt and Phil unpack the age-old, controversial question of the difference between running a business and leading a church. They delve into Ps. Phil's passion for the creative arts and his mission to revitalise their importance in the Church. Ps. Phil shares his journey in getting C3 Church to where it is today, what it took, and the differences that set them apart as a church.

Ps. Phil is a mastermind; not only is he the Global Pastor of one of the largest churches in the world, but he is also a renowned author, founder of Oxford Grammar School and Order of Australia recipient, among other accomplishments.

Enjoy the episode!

Chapters

0:00 - Intro

5:30 - Church planting

8:00 - The early years of Phil Pringle

11:50 - Finding the workers to do the work

13:00 - Laziness is the fastest way to failure

16:00 - The difference between running a business and leading a church?

19:40 - More about the who, less about the how

26:00 - 10% of our destiny is inside us

29:25 - The core team

32:52 - Why choose one church over another?

35:31 - The C3 culture

39:18 - How Phil Pringle remains relevant

42:58 - Speaking to the needs of the time

44:11 - The Church judges the symptoms not the root cause

45:00 - Social media is the new sky news

46:57 - The anonymous ridiculers

48:00 - Jesus brings youthfulness

49:25 - The intentional plan behind success

53:41 - Close in prayer

Links:

⁠https://www.philpringle.com/

https://www.instagram.com/philpringle/

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website ⁠https://kyumedia.com/⁠

Connect with Matt:

Instagram: ⁠https://tinyurl.com/4fxvhsta⁠

LinkedIn: ⁠https://tinyurl.com/3ak2e7a3⁠

Connect with KYU Media:

Website: ⁠https://kyumedia.com/⁠

Instagram: ⁠https://tinyurl.com/ysz9dfb9⁠

LinkedIn: ⁠https://tinyurl.com/3pzxj56b⁠

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at ⁠https://pyrmontstudio.com/

This week KYU Media founder, Creative Director and Personal Branding Sensei Matt Purcell answers some burning questions around personal branding & breaks down three tips to get you started on the Journey of personal branding.

Also.. stick around to the end for something exciting! :)

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

This week on Niched, Matt sits down with co-founder of Health & Nutrition Platform Equalution, Jade Spooner.

Everything from the beginning of Equalution and the challenges with starting a tech business with no money all the way through to Jade’s passion to empower founders and entrepreneurs. Relationship is at the heart of Jade’s methodology and Matt unpacks how that made a hugely positive impact on the growth of Equalution.

Chapters:

0:00 - Intro

3:15 - Business School?

5:00 - ChatGPT

5:50 - How did Equalution start?

7:50 - Relationship with Food

9:30 - The Tech Challenge

12:30 - What is Equalution to the customer?

15:30 - From Shame and guilt to empowerment, Better not Perfect

17:50 - ROI for your brand

18:50 - People put on this planet to solve problems

20:20 - The Drop shipping Era

24:00 - Quickfire Questions

27:20 - Social Media & UGC

29:00 - What is Jade doing now?

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

This week on Niched Matt sits down with world renowned makeup artist Rae Morris to unpack how she went from a caravan park in Brisbane to doing makeup on the world stage for the likes of Hugh Jackman, Naomi Campbell and Pink. Rae shares her stories & struggles with feeling’s of imposter syndrome and comparison and they get into how to age gracefully and be confident in who you are!

Rae is a legend, she’s gone from Makeup artist, to author, to entruprenuer. Rae’s journey through life has shaped her into where she is today.

Enjoy the episode.

Chapters:

0:00 - Intro

1:50 - Was the goal always to be a makeup artist?

7:00 - Tall Poppy Syndrome

8:30 - How 3 seconds change Rae’s life!

13:40 - What is the secret to success?

18:00 - Comparison

22:00 - Rae’s Clients

27:30 - The problem with being pretty!

33:00 - Don’t be afraid of ageing

38:40 - Rae Morris the Brand

43:20 - Looking at the Rae Morris makeup brushes

49:00 - What makes a brand “luxury”?

Links:

https://raemorris.com/

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

Attention, entrepreneurs and business owners! Listen in! Picture this: How on earth do you tackle the ever-changing economic rollercoaster while still knocking it out of the park for your customers?

Well, guess what? In this bonus episode of Niched, Matt chat’s with Will Buckley, the Country Manager from Xero Australia. They're gonna dig into all things money and break down Xero’s latest "Money Matters" report. It's all about what's up with business owners in Australia right now and the hurdles they're facing.

#ad

Links:

Money Matters Report: https://tinyurl.com/yckhx7tt

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

Ever thought about starting your own podcast? It's a question that pops up for just about everyone. This week, Matt sits down for a chat with Leah Harris, the Executive Producer of Podcasts at Spotify AU/NZ. They dive deep into the podcasting world, covering everything you've been curious about. Leah's got an impressive track record, having worked on some of Australia's hottest podcasts like "Who is Daniel Johns?" & "The Inspired Unemployed". She's here to tackle some of the common podcasting questions: Should you actually start one? What's the very first step? And how can you give your podcast the best shot at hitting it big?

Links:

https://open.spotify.com/show/73Ed659YIeD2ehM3gw1Nf7

Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/

Connect with Matt:

Instagram: https://tinyurl.com/4fxvhsta

LinkedIn: https://tinyurl.com/3ak2e7a3

Connect with KYU Media:

Website: https://kyumedia.com/

Instagram: https://tinyurl.com/ysz9dfb9

LinkedIn: https://tinyurl.com/3pzxj56b

This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

Episode 1 Coming 23rd August 2023

Welcome to Niched, the podcast for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values.

Niched is Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned.

Matt and the KYU media team also share masterclasses on marketing, branding, social media tips to grow your business.

Get in touch at kyumedia.com or on socials @kyu.media