Scaling mentor Lisa Princic shares the many things niching and moving niches can do for your business, including three distinct ways to define your niche and how to test the waters as you move services.

TOPICS DISCUSSED IN THIS EPISODE:

* Lisa’s obsession with niching comes from her own struggles with defining a niche in her business

* Her experience of receiving more traffic as a general business coach, but more clients as a niched strategist

* Lisa’s years of frustration over not getting found

* Why it’s so hard to develop a visibility strategy on general topics

* Lisa shares three distinct methods to define your niche

* One of the easiest ways to niche down is having a tangible service

* Turning a market need into your niche with a bold message

* Why “I’m thinking about….” is a great start to messaging

* How to choose what to do when you’re really good at lots of things

* Transitioning from one niche to another, without losing all your current clients

* The right time to move your brand when you’re offering new services

* Why isolating yourself and failing to build relationships will affect much of your business

* Lisa tells us about The Profitable Membership Summit

QUOTABLES:

“When you can serve all people, you’re probably not catching anyone’s attention…enough.” – Lisa PrincicClick To Tweet

“There’s no point marketing if you’re bringing people back to offers that don’t sell.” – Lisa PrincicClick To Tweet

“Having a strong  message that you put out in the world in a big way can help you be identifiable and memorable.” – Lisa PrincicClick To Tweet

“I think we’re going to have to narrow more. The online world’s getting busier and busier and we have to pretty distinct to stand out.” – Lisa PrincicClick To Tweet

“What is the core outcome people are really here for and how can I double down on that?” – Lisa PrincicClick To Tweet

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