Orlando McGhee joins Nick Egan Times for an in-depth conversation about talent development, artist management, A&R, music business strategy, and the behind-the-scenes work that helps shape successful careers in the music industry.
Currently Head of Urban Music at ONErpm and formerly an A&R executive at Roc Nation and Warner Bros., Orlando McGhee has spent decades identifying talent, building careers, and helping artists navigate the ever-changing music business landscape. Throughout his career, he has worked with and helped develop artists including Lil Jon, Future, E-40, Method Man, CeeLo Green, Goodie Mob, Jaden Smith, Willow Smith, Crime Mob, Organized Noize, and many others.
In this episode, Orlando shares insights from his journey through the music industry, discusses the realities of artist development, management, A&R, record labels, streaming, and entrepreneurship, and reflects on what it takes to build a lasting career in music. He also offers valuable advice for emerging artists, producers, executives, and anyone looking to succeed in today’s entertainment business.
The conversation explores Roc Nation, Warner Bros., ONErpm, hip hop, urban music, artist branding, talent discovery, leadership, music marketing, and the future of the industry.
A fascinating discussion with one of the music industry’s most respected executives and talent developers, whose influence can be seen across multiple generations of artists and hit records.