Students of Design

Nick Longo – Packaging, Portfolios, and Challenging Conventional Design – Ep4


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Nick is the Owner of Longo Designs. He's a brand builder, a design instructor at Cal State University Northridge, and a mentor. He's also a Co-Host of The Deeply Graphic Designcast (The DGDC), the ultimate podcast for creatives, and you can watch him weekly on Adobe Live: Office Hours. I met Nick at Crop 2023 in Austin, TX, and we've been friends ever since. Tune in for a talk about package design, portfolios, resume design, and typography.

Questions for this interview.

  • How do you think students can benefit from going to their first design conference?
  • What is it about the package design process that keeps you going back to it?
  • What advice do you have for someone struggling to find their first packaging client?
  • What are some (important) questions to ask the client during the kickoff meeting?
  • (Listener Question) Is there anything you felt unprepared for once you entered the professional workforce?
  • "If it ain't a HELL YES, it's a HELL NO." Can you talk about what that means to you? 
  • What are some common mistakes you see designers make with their resume designs?
  • How do you think students can safely take more risks and still create effective designs?
  • (Listener Question) How do you balance your creative vision and still meet client expectations?
  • (Listener Question) Do you ever get cold feet before starting a project? What helps you get past the hesitation?
  • Do your students use Dafont.com? What do you say to convince them to source typography from somewhere else?

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The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Students of DesignBy Joseph Israel Raul Bullard