This week on Connected, Sue and Sacha sit down with EM Global Head of Creative Transformation Nick Palmer. Nick led Global product development and creative innovation at Creative Systems, before assuming his current role as Global Head of Creative Transformation. Nick is primarily responsible for creating content centric strategies for international clients. Nick has worked at MediaCom for the past 18 years; previous roles include Global Head of Product, Head of Social Media Strategy at MediaCom Beyond Advertising in EMEA and International Strategy Director – where his work won at Cannes Lions plus European Effie Gold in 2011.