Internets! This week on The Premium Pete Show we’re joined by Nicky Diamonds Founder of Diamond Supply Co. 


Nicky discusses his early childhood years, bouncing around group homes, and starting the Diamond Brand in San Francisco with the friends he would skate with. 


Nicky talks about sponsoring skaters and collaborating with artists such as Lil Wayne, Currensy, and Rick Ross and even Nike for the iconic “Tiffany Dunk” Nike SB sneaker that is still highly sought after today.  

Stories of spending more than $3 million dollars in a year on champagne to some of his most exciting moments in building the Diamond streetwear empire to a $100 million + this episode of The Premium Pete Show is one for the books. Take notes!

Internets! This week on The Premium Pete Show we’re joined by Nicky Diamonds Founder of Diamond Supply Co. Nicky discusses his early childhood years, bouncing around group homes, and starting the Diamond Brand in San Francisco with the friends he would skate with. Nicky talks about sponsoring skaters and collaborating with artists such as Lil Wayne, Currensy, and Rick Ross and even Nike for the iconic “Tiffany Dunk” Nike SB sneaker that is still highly sought after today. Stories of spending more than $3 million dollars in a year on champagne to some of his most exciting moments in building the Diamond streetwear empire to a $100 million + this episode of The Premium Pete Show is one for the books. Take notes!

Nicky Diamonds

Early in his career, the renaissance man, Premium Pete pioneered the podcasting industry as co-host of the iconic hip-hop program, The Combat Jack Show. 

In addition to producing podcasts for several major brands such as State Farm & HBO. Premium Pete created his own outlet with The Premium Pete Show.

Having a respected voice and being an influential entrepreneur, it only made sense for the goodfella to provide a platform for his guests to tell their stories.

Internets! The Premium Pete Show digs deep into the cultures of food, hip-hop, sneakers, entertainment and more!

Whether it’s a LIFE GEM 💎 or a good laugh. Premium Pete shares stories told by others, notable figures around pop culture, family, entrepreneurial growth and much more. 

Tune in weekly so you don’t fuggetaboutit! 

Available on all streaming platforms including Apple Podcast, Spotify, SoundCloud, Stitcher, Google Play and more. 

Stay Connected: 
https://linktr.ee/premiumpeteshow

Subscribe, Rate & Tell a Friend to Tell a Friend, CHEA!

————————————————

As an entrepreneur Premium Pete has worked closely alongside some of the most respected brands in the world (i.e. Huy Fong Foods (Sriracha), Oreo, Corona, Nike, Puma, Adidas, Starbucks, Pepsi, Xfinity, Hennessy, etc.)

Be sure to support Pete and some of his entrepreneurial ventures!

“Grandeza Hot Sauce” (co-founded by Premium Pete, Rob Kardashian, Kris Jenner, Nicky Diamonds, and Chumlee).

https://grandezahotsauce.com

“Pete’s Premium Pasta Sauce” using a beloved century-old family recipe. 

https://petespremiumpastasauce.com

Comedy

Early in his career, the renaissance man, Premium Pete pioneered the podcasting industry as co-host of the iconic hip-hop program, The Combat Jack Show. In addition to producing podcasts for several major brands such as State Farm & HBO. Premium Pete created his own outlet with The Premium Pete Show. Having a respected voice and being an influential entrepreneur, it only made sense for the goodfella to provide a platform for his guests to tell their stories. Internets! The Premium Pete Show digs deep into the cultures of food, hip-hop, sneakers, entertainment and more! Whether it’s a LIFE GEM 💎 or a good laugh. Premium Pete shares stories told by others, notable figures around pop culture, family, entrepreneurial growth and much more. Tune in weekly so you don’t fuggetaboutit! Available on all streaming platforms including Apple Podcast, Spotify, SoundCloud, Stitcher, Google Play and more. Stay Connected: https://linktr.ee/premiumpeteshow Subscribe, Rate & Tell a Friend to Tell a Friend, CHEA! ———————————————— As an entrepreneur Premium Pete has worked closely alongside some of the most respected brands in the world (i.e. Huy Fong Foods (Sriracha), Oreo, Corona, Nike, Puma, Adidas, Starbucks, Pepsi, Xfinity, Hennessy, etc.) Be sure to support Pete and some of his entrepreneurial ventures! “Grandeza Hot Sauce” (co-founded by Premium Pete, Rob Kardashian, Kris Jenner, Nicky Diamonds, and Chumlee). https://grandezahotsauce.com “Pete’s Premium Pasta Sauce” using a beloved century-old family recipe. https://petespremiumpastasauce.com

Early in his career, the renaissance man, Premium Pete pioneered the podcasting industry as co-host of the iconic hip-hop program, The Combat Jack Show. 

In addition to producing podcasts for several major brands such as State Farm &amp; HBO. Premium Pete created his own outlet with The Premium Pete Show.

Having a respected voice and being an influential entrepreneur, it only made sense for the goodfella to provide a platform for his guests to tell their stories.

Internets! The Premium Pete Show digs deep into the cultures of food, hip-hop, sneakers, entertainment and more!

Whether it’s a LIFE GEM 💎 or a good laugh. Premium Pete shares stories told by others, notable figures around pop culture, family, entrepreneurial growth and much more. 

Tune in weekly so you don’t fuggetaboutit! 

Available on all streaming platforms including Apple Podcast, Spotify, SoundCloud, Stitcher, Google Play and more. 

Stay Connected: 
https://linktr.ee/premiumpeteshow

Subscribe, Rate &amp; Tell a Friend to Tell a Friend, CHEA!

————————————————

As an entrepreneur Premium Pete has worked closely alongside some of the most respected brands in the world (i.e. Huy Fong Foods (Sriracha), Oreo, Corona, Nike, Puma, Adidas, Starbucks, Pepsi, Xfinity, Hennessy, etc.)

Be sure to support Pete and some of his entrepreneurial ventures!

“Grandeza Hot Sauce” (co-founded by Premium Pete, Rob Kardashian, Kris Jenner, Nicky Diamonds, and Chumlee).

https://grandezahotsauce.com

“Pete’s Premium Pasta Sauce” using a beloved century-old family recipe. 

https://petespremiumpastasauce.com

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