CX Diaries - with Keith Gait

Nicola Collister


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Nicola talks to us about the reflective times of the last 2 years, and the challenges and success of clients, businesses, and investments during this time, across her varied portfolio. 

We learn a lot about how to work with businesses that are backed by Private Equity, the differences, and the opportunities this brings. We chat about the disconnect this can drive with CX, and the difficulty of proving its worth, and where leaders often get this wrong.

Nicola takes us through the importance of showing the organisation why and how improvements need to be made, thinking first about outcomes, and joining up from there. 

We hear about the start of her career and ambitions in the travel industry, early redundancy, and falling in love with call centres in the early days, through to starting her own business 8  years ago, and her love of Formula 1!

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CX Diaries - with Keith GaitBy Keith Gait


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