How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti: Krishna Consciousness and the Makeover of a Movement (Indiana UP, 2021), Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Raj Balkaran is a scholar, educator, consultant, and life coach. For information see rajbalkaran.com.
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Nicole Karapanagiotis, "Branding Bhakti: Krishna Consciousness and the Makeover of a Movement" (Indiana UP, 2021)

Interviews with Sociologists about their New Books
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Social Sciences

Science & Medicine

Science

Free time, one of life’s most precious things, often feels unfulfilling. But why? And how did leisure activities transition from strolling in the park for hours to “doomscrolling” on social media for thirty minutes?
Today, despite the promise of modern industrialization, many people experience both a scarcity of free time and a disappointment in it. Free Time: The History of an Elusive Ideal (NYU Press, 2024) by Dr. Gary Cross offers a broad historical explanation of why our affluent society does not afford more time away from work and why that time is often unsatisfying. Dr. Cross explores the cultural, social, economic, and political history, especially of the past 250 years to understand the roots of our conceptions of free time and its use. By the end of the nineteenth century, a common expectation was that industrial innovations would lead to a progressive reduction of work time and a subsequent rise in free time devoted to self-development and social engagement. However, despite significant changes in the early twentieth century, both goals were frustrated, thus leading to the contemporary dilemma.
Dr. Cross touches on leisure of all kinds, from peasant festivals and aristocratic pleasure gardens to amusement parks, movie theatres and organised sports to internet surfing, and even the use of alcohol and drugs. This wide-ranging cultural and social history explores the industrial-era origins of our modern obsession with work and productivity, but also the historical efforts to liberate time from work and cultivate free time for culture. Insightful and informative, this book is sure to help you make sense of your own relationship to free time.
This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
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Gary S. Cross, "Free Time: The History of an Elusive Ideal" (NYU Press, 2024)

In Seeking a Future for the Past: Space, Power, and Heritage in a Chinese City (U Michigan Press, 2024), Philipp Demgenski examines the complexities and changing sociopolitical dynamics of urban renewal in contemporary China. Drawing on ten years of ethnographic fieldwork in the northeastern Chinese city of Qingdao, the book tells the story of the slow, fragmented, and contentious transformation of Dabaodao - an area in the city’s former colonial center - from a place of common homes occupied by the urban poor into a showcase of architectural heritage and site for tourism and consumption.
The ethnography provides a nuanced account of the diverse experiences and views of a range of groups involved in shaping, and being shaped, by the urban renewal process - local residents, migrant workers, preservationists, planners, and government officials - foregrounding the voices and experiences of marginal groups, such as migrants in the city. Unpacking structural reasons for urban developmental impasses, it paints a nuanced local picture of urban governance and political practice in contemporary urban China. The book also weighs the positives and negatives of heritage preservation and scrutinizes the meanings and effects of “preservation” on diverse social actors. By zeroing in on the seemingly contradictory yet coexisting processes of urban stagnation and urban destruction, Seeking a Future for the Past reveals the multifaceted challenges that China faces in reforming its urbanization practices and, ultimately, in managing its urban future.
Philipp Demgenski is Assistant Professor in Anthropology within the Department of Sociology at Zhejiang University, China, and a Senior Research Fellow at Max Planck Institute for Social Anthropology, Germany. His research interests include intangible cultural heritage, the politics of space and place, memory, and urban redevelopment.
Yadong Li is a PhD student in anthropology at Tulane University. His research interests lie at the intersection of the anthropology of state, the anthropology of time, hope studies, and post-structuralist philosophy. More details about his scholarship and research interests can be found here.
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Philipp Demgenski, "Seeking a Future for the Past: Space, Power, and Heritage in a Chinese City" (U Michigan Press, 2024)

Fieldnotes in the Critical Study of Religion: Revisiting Classical Theorists (Bloomsbury, 2023) introduces students to the so-called classics of the field from the 19th and 20th centuries, whilst challenging readers to apply a critical lens. Instead of representing scholars and their works as virtually timeless, each contributor provides sufficient background on the classic work in question so that readers not only understand its novelty and place in its own time, but are able to arrive at a critical understanding of whether its approach to studying religion continues to be useful to them today. Scholars discussed include Muller, James, Freud and Eliade. This volume therefore offers a novel way into writing both a history and ethnography of the discipline, helping readers to see how it has changed and inviting them to consider what-if anything-endures and thereby unites these diverse authors into a common field.
Richard Newton is Associate Professor and Undergraduate Director in the Department of Religious Studies at the University of Alabama. He is the author of Identifying Roots: Alex Haley and the Anthropology of Scriptures (Equinox 2020) and serves as editor of the Bulletin for the Study of Religion.
Vaia Touna is Associate Professor and Graduate Director in the Department of Religious Studies at the University of Alabama. She is the author of Fabrications of the Greek Past: Religion, Tradition, and the Making of Modern Identities (Brill 2017).
This episode’s host, Jacob Barrett, is currently a PhD student in the Department of Religious Studies at the University of North Carolina at Chapel Hill in the Religion and Culture track. For more information, visit his website thereluctantamericanist.com
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Vaia Touna and Richard Newton, "Fieldnotes in the Critical Study of Religion: Revisiting Classical Theorists" (Bloomsbury, 2023)

As the U.S. population ages and as health care needs become more complex, demand for paid care workers in home and institutional settings has increased. This book draws attention to the reserve of immigrant labour that is called on to meet this need. 
Migrants Who Care: West Africans Working and Building Lives in U.S. Health Care (Rutgers University Press, 2023) by Dr. Fumilayo Showers tells the little-known story of a group of English-speaking West African immigrants who have become central to the U.S. health and long-term care systems. With high human capital and middle-class pre-migration backgrounds, these immigrants - hailing from countries as diverse as Cameroon, Sierra Leone, Ghana, Nigeria, and Liberia - encounter blocked opportunities in the U.S. labour market. They then work in the United States, as home health aides, certified nursing assistants, qualified disability support professionals, and licensed practical and registered nurses.
This book reveals the global, political, social, and economic factors that have facilitated the entry of West African women and men into the health care labour force (home and institutional care for older adults and individuals with physical and intellectual disabilities; and skilled nursing). It highlights these immigrants’ role as labour brokers who tap into their local ethnic and immigrant communities to channel co-ethnics to meet this labour demand. It illustrates how West African care workers understand their work across various occupational settings and segments in the healthcare industry. This book reveals the transformative processes migrants undergo as they become produced, repackaged, and deployed as health care workers after migration.
Ultimately, this book tells the very real and human story of an immigrant group surmounting tremendous obstacles to carve out a labour market niche in health care, providing some of the most essential and intimate aspects of care labour to the most vulnerable members of society.

This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
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Fumilayo Showers, "Migrants Who Care: West Africans Working and Building Lives in U.S. Health Care" (Rutgers UP, 2023)

In Cambodia, the government and civil society organisations have paid significant attention to Gender-based Violence and Harassment, within both the domestic sphere and, increasingly, in the workplace context. A major driver behind this increased scrutiny of GBVH issues is the presence of international donors in Cambodia, and an expectation that international norms will be implemented in-country through policies and actions.
Whilst greater attention of GBVH in Cambodia is both needed and welcome, there is also the question of how to address these issues effectively. Guests Professor Michele Ford and Vichhra Mouyly argue, to effectively eliminate GBVH from the workplace, we need to closely examine the way work is organised and controlled – to look at the day-to-day interactions on the production floor, and how the way in which work is managed contributes to the incidence of GBVH. They’re thinking about these issues in the context of Cambodia’s construction industry, and share their research on women’s experiences of GBVH in this sector.
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Nicole Karapanagiotis, "Branding Bhakti: Krishna Consciousness and the Makeover of a Movement" (Indiana UP, 2021)

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