The Land of Happiness: How the Japanese Department Store Visualized Modern Life
(MIT Press, 2026) explores the far-reaching influence of the Japanese
department store on modern life and our imaginations. In this gorgeously
illustrated volume, Dr. Nozomi Naoi explains how Japanese department
stores modeled
“the new modern Japanese life and identity” through print media and
design, physical and imagined space, and the new experiences that these
spaces offered. The stores created the notion of a modern subject
enjoying a “land of happiness”—and this, in turn, shaped the wider
sociological context, including emerging roles for women and perceptions of coloniality.
book focuses on three areas: the mediascape of proliferating department
store posters, advertisements, commercial design, promotional
magazines, and merchandise; the physical space, such as the
Western-style architecture that characterized many of these early
department stores, and the imagined “modern space” created within their
walls; and, finally, the production of a novel “dreamworld,” which
included dining spaces with children’s menus, new technology such as
elevators and escalators, and more.
the research on department stores and their role in the quotidian
experience is vast, there is nothing like this study, which is uniquely
grounded in an art-historical approach that draws on the visual media
environment of early twentieth-century Japan and its impact on the
This interview was conducted by Dr. Miranda Melcher whose book
focuses on post-conflict military integration, understanding treaty
negotiation and implementation in civil war contexts, with qualitative
analysis of the Angolan and Mozambican civil wars. You can find
Miranda’s interviews on
New Books with Miranda Melcher, wherever you get your podcasts.
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