June 29, 2019

Nicole Osbourne

43 minutes

‘It’s so important if you have your own business to develop your personal branding, it’s how people know what they are getting when they buy from you’

Personal branding is very topical and Desmond is discussing how you can develop a powerful personal brand and its importance for your business with Nicole Osborne, Chartered Marketer and Personal Branding Coach.

Your message is important, so listen in now to find out how you can be heard.

KEY TAKEAWAYS

When you take the time to define your personal brand it becomes about what makes you

What is personal branding?

It’s the things you tell people so they know what they are getting from you. The clues you give can be in the way you look, the way you communicate, it's your

personality on paper.

You need to know who your audience is, what they are interested in, the value you

can bring to them and where they hang out and then you deliver that to them

nicely packaged.

Personal branding is about your tone of voice, the imagery you use, your brand

values and how you engage with people.

Personal branding is all about picking the audience you want to work with, getting to

know them and what their questions are and then putting yourself out there.

When you are at the start of the journey what advice would you give?

If you want to build up a personal brand then you begin by learning about yourself.

Make a conscious choice about what you are happy to reveal about yourself, because your audience will want to get to know you and will expect to know about you and your life.

If you struggle with doing your own branding and marketing outsource when you can it’s a worthwhile investment.

You need to consider how to position yourself to solve your audience's problems and

challenges in a better way.

Think back on some of the real conversations you have had with customers what are the things they want to know?

If you are developing a personal brand it is important to understand what your values are, what are the things that make you uniquely different.

Creating a personal brand is like creating your shop window to the world and you want to put your best version of it forward.

Go for your dreams and don’t let anyone tell you that you can't do it

The investment up front in yourself will pay off over time

BEST MOMENTS

‘Developing your own personal brand takes time but it’s a key investment’

‘Your aim is to become the ‘go to’ person in your area or industry and you will not

achieve it by hiding away and being very vanilla about things’

‘It’s much easier to be who you truly are’

‘Done is better than perfect, don’t compare yourself to people who’ve been

doing it for years’

VALUABLE RESOURCES

More With Moreira Podcast

https://lollipopsocial.co.uk/

ABOUT THE HOST

I don’t know how this works, but you’re here now listening (hopefully) about my

exciting life, so I’m going to try and make this worth your while. I never got

inspired at school, I was too busy trying to impress my peers, chasing girls,

and being a fool to get inspired. I rejected school. But let me tell you

something for free! That was a mistake! I spent the next 15 years in jobs I

hated, with no direction, lacked purpose, and motivation for life. Yes, big

words, but that was me in a box. A slave to the system! Fast forward to today,

and well, I’m not sitting in my ivory tower or anything, but I love life and my

career. Yeah, it’s both painful and exciting rolled and wrapped up into one

giant subway, and who doesn’t love subway rite? The point is, you only get one

life, don’t waste it pursuing things you care nothing for, invest in YOURSELF

and grow as a person, be the best YOU by putting YOU first!

CONTACT METHOD

http://desmondmoreira.co.uk

https://www.youtube.com/channel/UCo6eVOt1YEQD0dxNkRXevVg/featured

https://twitter.com/Desmondmoreira

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By Desmond Moreira