My guest today is Nicollette Chapman, SVP of National Sales for Mortgage at Zonda. Our conversation focuses on how data informs loan officer recruiting strategies and makes lenders more effective recruiters. We also touch on how to describe the ROI of data to clients, what her top clients do differently with data, and key numbers she references to help explain the housing market.

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House of Data explores how data is influencing decisions at the most ambitious companies in housing. Each episode dives into how housing market participants are ingesting, organizing, and making decisions using data, and the competitive advantages that follow.