Nielsen and Rakuten Intelligence partner to combine Nielsen's online purchase data with Rakuten's consumer panel to create a solution with a complete view of online and offline shopper behavior.

YouGov publishes new research regarding how consumers feel about brands taking on social issues. For the most part, consumers feel brands should be allowed to take a social position and feel positively about brands that get involved in social issues.

Realeyes, an emotion measurement tech firm, releases a new AI tool that measures how much attention an ad will attract before it is released. It can also compare ads to help determine which will be more effective.

Research on Mobile officially opens. The agency combines digital and mobile technology to gain consumer understanding with the focus of covering developing countries.

Research Live announces the finalists for their 2018 awards. Congratulations to all who are recognized!

Touchstone Partners acquires Shoppercentric to add to their expertise in shopper understanding.

Westin Grabow joins Firefish as director of US office.

Belinda Beeftink takes on the role of Research Director at The Institute of Practitioners of Advertising.

Decisions Resources Group appoints Michael Weiss as EVP and General Counsel.

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