Nielsen stated that they are considering JPMorgan, as well as law firm Wachtell, Lipton, Rosen, & Katz as they continue to explore the option of selling. They have been under pressure from Elliot Management Corp to do so.

The European Viewability Initiative brings on three new firms to their program which is designed to verify data in viewability measures of any company providing metrics. The firms are ABC, CESP, and GWT-TUD.

Nielsen released data showing that attention on Facebook has declined 7% compared to last year. Contrariwise, users are spending more time with Instagram, but not enough to make up the gap. The report also stated that, no surprise, they are significantly losing the teen demographic.

comScore is working with Adobe to leverage their Advertising Cloud with the goal of delivering hyper-personalized messages. The technology uses artificial intelligence to learn the core content of web pages, allowing marketers to then target their messages accordingly.

YouGov and RealityMine are partnering as well. This collaboration will be to integrate RealityMine's behavioural data into YouGov's products. Branch Metrics, a cross platform measurement company, has purchased TUNE's Attribution Analytics platform. The platform's mobile measurement will create a unified experience in measuring the digital marketing ecosystem.

RealPage, a real estate data company, has acquired LeaseLabs, a family housing analytics company for $103 million.

Liz Berks takes on the role of Managing Director in Singapore for ABN. Neil Feakins will now be the Customer Insights and Data Director at wilko. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/