MRx News

Nielsen Identifies Why Consumers Desire Convenience


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A recent report from Nielsen outlines six factors in consumers' desire for convenience. See their full report.

NPD projects 50% sales growth in voice-activated speakers by 2019.

Gracenote, which is owned by Nielsen, releases a new mobile video analytics solution, which gives insights into mobile streaming analytics, such as engagement and retention.

Viant releases two new tools today, one for sales tactics and one for the purchase cycle. Both are intended to help CPG marketers.

New research from Publicis and Salesforce reveals that more shoppers than ever research products they want to purchase online.

V12 releases new data that identifies consumers who are about to buy a new car. Greg Dale, formerly of comScore, takes on the role of COO at Shareablee, which specializes in social media measurement,.

SRAX, a digital marketing and consumer data management platform, brings on George Stella to manage SRAXshopper, whose photo included with the press release could intimidate anyone into using their products.

MarketVision promotes from within. Frank Gutowski takes on the role of VP of qualitative research, while Tricia Sypniewski, Abby Miller and Shannon Murphy have been promoted research manager positions.

Cello Health adds to pharmacy industry experts to their board: Clifford Tompsett and Jo LeCouilliard. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

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MRx NewsBy Jamin Brazil