MRx News

Nielsen Partners with OzTAM


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Neilsen and OzTAM announce plans for an integrated database of TV and connected devices for Australia. This will launch in 2019. The full press release is linked in the show notes.

WPP opens a new office in Toronto. The new location will house a larger team. They now have 5 locations.

Google launches another analytics initiative, this one designed for non profits. A link to their full suite of offerings for non-profits is linked in the show notes.

ORC is launching Engine Group in North America with a new structure focusing on data-driven marketing insights.

Forrester Research announces that they are having another good quarter. They are up 7.5%, which they attribute to their sales model, but they also look forward to further growth with their recent acquisitions of Glimpzit and FeedbackNow.

Also in Australia, KPMG buys local firm UDKU to improve customer experience.

Mathmatica intends to buy EDI

Cision purchases ShareIQ, a visual recognition tech company.

Qlik acquires Podium Data.

ISG adds a new role to Todd D Lavieri who is already Partner and President of ISG Americas and Asia pacific. He will now also assume the role of Vice Chairman.

Daniel Foreman is appointed Executive Director of Majestic Research Services and Solutions

Kantar hiring head of Panel

Ispos hiring senior research executive

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MRx NewsBy Jamin Brazil