MRx News

Nielsen Ratings Questioned by IAB


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Kantar published it's Dimension Report which identifies key issues for advertisers. The full report is linked in our show notes.

The Interactive Advertising Bureau questions the validity Nielsen's Digital Content Ratings.

IRI and One Click Retail partner to bring a new predictive analytics platform to CPGs. See their press release in our show notes.

ISG expands their Provider Lens coverage to Australia, Brazil, and the UK. Provider lens gives insights and data on service providers.

Branded Research opens a new office in Boston.

Koski Research changes their name to Logica Research to have the name represent their roots in logic and reason. In the UK, the ICO appoints Simon McDougall as Executive Director.

Mesh Experience hires Mark Thompson to be the Experience Director.

Marketing company, Trone Brand Energy, launches full-service research firm with Scott Layne at the helm.

Adsquare, which uses real-time location data for mobile ad targeting, expands to Chicago where Allyson White will be Sales Director. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

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MRx NewsBy Jamin Brazil